Annie Chang S.

About Annie Chang S.

I\'m a connector and a builder. I connect insight to strategy, people to purpose, and brands to the audiences who need them most. Then I build the frameworks, teams, and campaigns that make it real.Over 15+ years, I\'ve led marketing across travel, hospitality, destination marketing, commercial real estate, and mission-driven consumer organizations. What stays consistent across all of it: • I see what can be better• I bring the right people and ideas together around a shared vision• I follow through until it\'s done.At Hilton and Hyatt, I connected enterprise brand strategy to regional execution across thousands of properties — bridging corporate vision and local market reality while building the planning frameworks that kept large, decentralized teams moving in the same direction. At St. Kitts Tourism Authority, I connected consumer insight and competitive intelligence to an integrated strategy that expanded reach 400% in an untapped market and drove measurable growth in visitor arrivals. As VP of Marketing at Cayton Children\'s Museum, I connected brand purpose to community — deepening relationships with underserved families across Los Angeles — while building the digital infrastructure, partnerships, and campaigns that grew revenue across membership, retail, and events.My pattern across every role: → Connect consumer insight to brand and growth strategy → Align cross-functional stakeholders around a unified vision → Build the operating frameworks that turn strategy into execution → Tie brand investment to measurable commercial outcomesI\'m most energized in organizations where purpose and performance reinforce each other — where marketing is seen as the connective tissue between a brand and the people it serves, and where there\'s real work to be built.Outside of my corporate work, I host and produce What She Does, a podcast that explores how people build purposeful careers and lives. It\'s a natural expression of both sides of who I am — connecting through conversation, and building something meaningful from it.I\'m currently exploring Senior Director and VP-level opportunities in brand strategy, integrated marketing, and marketing operations — particularly in travel, entertainment, consumer products, and mission-driven organizations.

Experience

1. Host & Executive Producer

   What She Does Podcast

   Dec 2025 — Present · Los Angeles, CA, US

   What She Does is built on two things that drive everything I do professionally: genuine curiosity about people, and the belief that real connection is the foundation of effective marketing.As co-host and executive producer, I lead every dimension of the show — content strategy, guest development, production, marketing, and audience growth. I approach each episode the way I approach any brand challenge: listen deeply, find the insight, and build the story that creates an authentic connection.The podcast is both a creative practice and a strategic one. It keeps me sharp on audience behavior, brand voice, and content strategy — and serves as a constant reminder that the most effective marketing doesn\'t just reach people. It connects with them and builds something lasting.

Education

• University of Southern California

  BS, Business Administration - Marketing/Advertising

• University of Southern California

  MPA, Public Administration