Ashley Cruz
Connecting technology with human touch to produce optimal results and build lasting relationships
- Role
- Marketing Technology Manager at Televerde
- Location
- Phoenix, AZ, US
- LinkedIn followers
- 500 followers
About Ashley Cruz
I have over 7 years of experience utilizing marketing automation platforms, implementing system integrations and developing complex strategies to optimize business processes and assist with obtaining long-term objectives within our organization and on behalf of our partners to support growth and strengthen partnerships. My passion is to bridge the gap between sales and marketing teams by offering customized strategies and best practices that meet individual goals and foster team collaboration. The right mix of technology and human touch mixed with determination and innovation can help any company or individual to overcome their obstacles and exceed their expectations. The lessons we learn today form the successes that define our future.
Experience
Marketing Technology Manager
Nov 2019 — Present · US
Manage, support and up-skill Digital Marketing and MarTech systems teams • Assist with pre-sales strategy and project onboarding • Provide support for technology-based escalation and complex troubleshooting • Lead and create on-going training courses to onboard and up-skill system teams • Assist with evaluation and implementation of net new technology to optimize efficiencies • Support and consult with various departments to launch and optimize business processes • Create and maintain system compliance and process documentation to standardize implementations • Align departments to understand gaps and provide solutions to optimize technical functionalities • Configure and support MarTech Stack to enhance service offerings and produce sustainable outcomes • Assist in creating and executing Demand Gen frameworks and strategies • Customize and implement complex lead nurture, lead scoring and advanced marketing techniques • Streamline systems to align with global marketing best practices and compliance regulations
Education
Peoria High School
High School Diploma, Psychology
2000 — 2004
Rio Salado College
Business Administration and Management, General
2009
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