April Craven Rich
Director of Growth & Giving, United Way of Davidson County
- Role
- Director of Growth & Giving at United Way
- Location
- Greensboro, NC, US
- LinkedIn followers
- 500 followers
About April Craven Rich
Highly motivated, strategic, and results-oriented business professional with over 25 years of experience in business sales, sales management, marketing, business development, and operations. Proven track record of driving growth, building strong client relationships, and leading cross-functional teams to exceed performance targets. Passionate about creating and executing business development and marketing strategies that help customers achieve their goals and maximize value. Recognized for combining big-picture thinking with hands-on execution to deliver measurable results in competitive markets.
Experience
Director of Growth & Giving
Apr 2021 — Present · Davidson County, NC, US
Lead organizer and manager of the Annual United Way Campaign, overseeing planning, execution, and evaluation of all campaign activities.• Recruit, train, and support campaign volunteers to ensure effective community engagement and outreach.• Deliver presentations and present the campaign at events across the county to promote awareness and participation.• Cultivate and maintain relationships with new and existing businesses to drive campaign involvement and support.• Develop, coordinate, and produce all marketing materials and promotional content for the campaign.• Secure and grow Annual Campaign Sponsorship revenue, growing our Campaign Sponsorship program• Plan and manage all campaign events from concept to completion, contributing additional fundraising revenue in to our campaign
Education
University of North Carolina Wilmington
BS, Marketing
1996 — 2000
Ledford Senior High School
High School Diploma
1992 — 1996
High Point University
MBA, Business Administration
2008 — 2011
Guilford Technical Community College
Associates, Graphic Design
2000 — 2001
Skills
- Direct Response
- Account Management
- Trade Shows
- Salesforce.com
- Pay Per Click (Ppc)
- New Business Development
- Advertising Sales
- Advertising
- Media Planning
- Ppc
- Brand Management
- Marketing Strategy
- Marketing
- Business Development
- Mobile Marketing
- Google Adwords
- Negotiation
- Sales
- Direct Marketing
- Brand Development
- Online Marketing
- Online Advertising
- Management
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