Erik Spooner

About Erik Spooner

I bring extraordinary digital marketing ideas to life. A Strategic Marketing Pro with solid expertise in the digital marketing and marketing technology space, I deliver outstanding business results through technical vision and innovation, organization, streamlining, and collaboration. I’ve successful blended Web Development and Design, Website Architecture and Business Development skills with entrepreneurial drive and vision. A driven technologist with business acumen, I focus on developing digital marketing strategies by combining in-depth technology expertise, product architecture and technology vision to deliver accelerated results.I work with clients to define and activate new areas of digital innovation within their businesses, empowering them to be more agile, effective, and profitable. Developing campaigns utilizing creative video and social media are part of my strategic selling solutions toolkit; the strategies I develop and help execute build brand confidence and target business goals through new media. I leverage a unique combination of creative vision, project management and strategic planning ability; I cut my teeth building, and developing web sites that generate high levels of revenue and cost savings.A branding and marketing strategist I’m a User Experience (UX) Subject Matter Expert focused on providing actionable digital and social media driven marketing strategy for small and mid-sized businesses. An innovative and forward thinking marketing strategist with hands on front line social media strategy chops, I have a solid track record in creating marketing campaigns leveraging websites, social networks, email, blogs, surveys and contests. A connector in my own right, I embrace early adoption of technology and social media advances to leverage connections and community. Specialties: Branding, Digital and Social Media Strategy and Engagement, Strategic Email & SMS/Text campaigns, Video Marketing, Business Development, Business Coaching.

Experience

1. Product Owner

   Quad

   Feb 2025 — Present · Sussex, WI, US

   I oversee key publishing and ad-workflow platforms—including Publisher Studio, AdShuttle, Editorial and Circulation Manager—driving clarity, efficiency, and continuous improvement across the tools our clients rely on every day. I translate business needs into clear requirements, align cross-functional teams, and guide development priorities to modernize legacy systems and deliver smarter, more intuitive user experiences.

Education

• University of Wisconsin-Milwaukee

  BFA, Design

  2001 — 2006

• Santa Reparata International School of Art

  N/A, Painting

  2004 — 2004

Skills

• Social Media Marketing
• Integrated Marketing
• Marketing
• Corporate Identity
• Visual Communication
• Project Management
• Advertising
• Website Development
• Page Layout
• Creative Strategy
• Interaction Design
• Creative Development
• Typography
• Web Development
• SEO
• Brand Development
• Concept Development
• Digital Marketing
• User Experience
• Logo Design
• Wordpress
• Art Direction
• Newsletters
• User Interface Design
• Creative Direction
• Graphic Design
• Branding & Identity
• Layout
• Corporate Branding
• Web Design
• Email Marketing