Andrea Correa Guzmán

About Andrea Correa Guzmán

I’m a passionate and detail-driven Social Media Content Manager with a strong foundation in storytelling, content creation, and digital strategy — all rooted in a love for sports and community engagement.Over the past several years, I’ve built a career focused on capturing, creating, and managing compelling social content, from behind-the-scenes photography and short-form video to platform-specific graphics and real-time matchday coverage. I specialize in creating content that not only resonates with fans but also elevates brand identity and supports broader marketing, comms, and sponsorship goals.Currently, I serve as the Social Media Manager for Chicago Stars FC, where I lead day-to-day content planning and execution across our channels. My role spans on-site video, graphic design and photography collaboration, and platform management, while also ideating and producing content that highlights player stories, amplifies our brand voice, and drives engagement.I work closely with our corporate partnerships team to develop custom social campaigns, as well as our graphics team, team photographer, and PR/Comms department to ensure cohesive storytelling and consistent brand presence.With previous roles at Chicago Fire FC and Minnesota United FC, along with my early start in the NWSL as a PR intern, I’ve gained a 360° view of what it takes to thrive in professional sports media — and I’m proud to be using those skills to grow the game, especially in women’s sports.

Experience

1. Social Media Manager

   Chicago Stars Fc

   Aug 2024 — Present · Chicago, IL, US

   Help create innovative, entertaining, and original content and copy across multiple platforms• Lead the day-to-day posting and community management of the Stars\' official accounts, including Facebook, Twitter, Instagram, Tik Tok and YouTube• Manage organization, planning and scheduling for all social media platforms• Partner with brand and creative in asset and content development optimized for each channel• Manage social media campaigns integrated into the club\'s strategic marketing plans• Work to evolve the established voice and tone of the Red Stars brand to promote positive engagement and to drive demand for club content• Moderate user-generated content across platforms and engage with followers• Stay on top of emerging social media trends and best practices and appropriately integrate new opportunities into the Red Stars’ social presence• Provide social coverage at trainings, on matchdays, at community events and others as needed• Assist in execution of paid social media campaigns• Assist with analytics, particularly the tracking of campaigns and sponsorship executions to ensure successful partner-affiliated social media posts and ticket sales promotions • Help with various production, website, editing, and design tasks as needed• Assist in proof-reading and copywriting across all Marketing and Communication department assets (when needed)• Accountable alongside the entirety of the department for meeting performance goals related to engagement, reach, partner integration, brand metrics, etc. as defined in collaboration with marketing leads• Work with athletes to distribute content and grow their social media presence as additional club marketing touchpoints

Education

• West Chicago Community High School

  High School, Regular/General High School/Secondary Diploma Program

  2009 — 2013

• DePaul University

  Master of Arts - MA, Digital Communication and Media Arts

  2018 — 2020

• Monmouth College

  Bachelor of Arts (B.A.), Communication, General

  2013 — 2017