Anna Nielsen
VP of Product Management | B2B Marketing software development | Scaling Services into Products
- Role
- Vice President of Product Management at Anteriad
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Anna Nielsen
Seasoned Product Executive with 10+ years leading strategy, vision, and execution for B2B SaaS products and platforms. Proven ability to define long-term roadmap and drive cross-functional alignment to deliver significant business outcomes. Experienced at incubating new capabilities, partnering closely with engineering, UX, analytics, and GTM teams, and translating user insights into impactful products.
Experience
Vice President of Product Management
Jan 2025 — Present
Leads comprehensive product strategy and execution for the Anteriad Marketing Cloud platform, driving development from sprint planning and feature delivery to long-term roadmap alignment. Improved roadmap deliverability by 2.5x in 2025 through cross functional leadership and planning. Maintains alignment across 7+ stakeholder groups and 3+ development teams, including Engineering, Design, Marketing, Sales, and Customer Success to deliver intelligent, scalable B2B marketing solutions.Implemented structured product management and development processes including sprint planning, backlog grooming, and stakeholder communication to ensure transparent progress tracking and delivery accountability resulting in 80+% quarterly roadmap delivery.Regularly interfaces with industry analyst firms including Forrester and Gartner to support company relationships and PR.Launched User Group program to drive customer centric development.
Education
Arcadia Center, Athens Greece
Study Abroad
2010 — 2010
Santa Clara University
BSC, Marketing & OMIS
2008 — 2012
Skills
- Communication Written
- Vendor Management
- Visio
- Social Media
- Digital Media
- Microsoft Office
- Online Advertising
- Social Media Advertising
- Wordpress
- Salesforce.com
- Email Marketing
- Wordpress Design
- Social Marketing
- Customer Service
- Data Analysis
- Filez
- Zoho
- Social Media Marketing
- Powerpoint
- Microsoft Excel
- Communication
- Dart for Publishers
- Dart Sales Manager
- Marketing Strategy
- Microsoft Word
- Project Management
- Marketing
- Advertising
- Virtual Teams
- Dreamweaver
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