Anderson Koeniger
Co-Head of Strategy at Merkley + Partners
- Role
- Co-head of Strategy at Merkley + Partners
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Anderson Koeniger
Effective brand communications and experiences are built on fresh insights into the way people think, feel, and behave. My job is to spot those truths and tensions and express them in a way that inspires a creative team to make something brilliant.My specialties include brand positioning and storytelling, brand architecture, user personas and journey mapping, creative strategy, messaging strategy, customer experience planning, and choice architecture.
Experience
Co-head of Strategy
Jul 2022 — Present · New York, NY, US
Education
OmnicomUniversity
Senior Management Program
2024 — 2025
University of Virginia
B.A., Government (American Politics)
Skills
- Customer Insight
- Microsoft Office
- Integrated Marketing
- Social Media Marketing
- Creative Strategy
- Direct Marketing
- Brand Management
- Marketing Strategy
- Editing
- Advertising
- Public Speaking
- Digital Strategy
- Issue Resolution
- Strategy
- Digital Marketing
- Analysis
- Problem Solving
- Marketing Research
- Direct Mail
- Social Media
- Communication
- Building Relationships
- Marketing
- Lead Generation
- Email Marketing
- Presenting to Clients
- Teamwork
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