Amanda Cermak Koch

About Amanda Cermak Koch

Senior Account Manager in the ad tech industry with a history of agency experience purchasing linear, digital and satellite advertising space across a variety of legacy brands such as Molson, McDonald\'s, Corona Beer Brands, Little Caesars and more. Executes impactful advertising campaigns by collaborating with clients and vendors, making data driven decisions and utilizing negotiation tactics to win clients valuable and contextually aligned content that helps them meet their marketing objectives. Works hand-in-hand with ad agencies, brand direct marketing teams and third-party vendors daily to achieve campaign goals and aid in strategic planning process.

Experience

1. Senior Account Manager, Canada

   Zefr

   Dec 2023 — Present · Pittsburgh, PA, US

   Owns full lifecycle of 20+ concurrent campaigns, nurturing client relationships and driving contract renewals • Partners with sales during pitch and RFP process, helping secure new business • Generates incremental revenue across diverse client portfolio through upsells using mid-read campaign data• Uses expertise for YouTube ad suite to make targeted activation recommendations during pitch and RFP processes• Showcases platform capabilities in client meetings, aligning Zefr’s product features with client’s marketing goals• Led multi-million-dollar client through a complex agency migration and successfully retained the business• Collaborated with Engineering to train LLM-based technology by categorizing content and ensuring brand safety through labeling• Enhances productivity by automating reporting processes using Looker Studio, a Google business intelligence platformClients such as Molson Coors, Air Canada, Amazon XCM, Yum! Brands, Nestle, Campari, Paramount, General Mills, Volvo

Education

• Penn State University

  Bachelor’s Degree

  2015 — 2017

• Penn State Erie, The Behrend College

  Bachelor of Arts (B.A.)

  2013 — 2015