Achyut Agarwal
Senior E-Commerce Associate | Campaign Management | E-commerce Search & Display Advertising | Q-com Search & Display Advertising | PPC Advertising | Amazon ads | Flipkart ads | ROAS, CVR,CTR, CPC Management
- Role
- Senior E-commerce Associate at Paxcom India (P) Ltd - A Paymentus Company
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Achyut Agarwal
Dynamic and results-driven E-commerce Advertising Specialist with 3 years of experience…
Experience
Senior E-commerce Associate
Paxcom India (P) Ltd - A Paymentus Company
Mar 2024 — Present · Gurugram, IN
Managed and strategized search campaigns for multiple well-known brands on Amazon e-commerce marketplace. Brands like Pampers, Head & Shoulders, Pantene, Herbal Essence & Old Spice.Oversaw and optimized monthly budgets of approximately 2.85 Cr for Amazon search ad campaigns.Analyzed campaign data to identify trends and make data-driven optimizations for improved performance.Utilized Amazon Advertising tools, such as Sponsored Products, Sponsored Brands & Sponsored Display, to enhance product visibility.Prepared and presented detailed performance reports on a regular basis.Conducted thorough keyword research to identify relevant and high-performing keywords for product listings.Analyzed competitor activities on Amazon and implemented strategies to gain a competitive edge.Implemented A/B testing strategies to enhance ad creatives and boost overall campaign performance.Leveraged data analysis tools such as Amazon PI and Helium 10 to identify trends and make data-drivendecisions for ongoing optimization.Worked closely with cross-functional teams and collaborated with Brand Managers to ensure PPC strategies aligned with broader business objectives and marketing initiatives.Stayed informed about industry trends, Amazon algorithms, and changes in the e-commerce landscape.Possessed strong analytical skills and demonstrated ability to lead and mentor a team whenever best required.
Education
Institute of Technology and Science
PGDM, Marketing
2017 — 2019
Chatrapati Sahuji Maharaj Kanpur University, Kanpur
BCA - Bachelor of Computer Application, computers
2014 — 2017
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