Achraf Gueroun
Senior Advisor - Commercial Banking Sales Effectiveness Emba @National Bank of Canada
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WORK HISTORY
Senior Advisor - Commercial Banking Sales Effectiveness Emba @National Bank of Canada
Lead the development and deployment of various projects and initiatives for the commercial Banking sector• Contribute to sales efficiency initiatives, from the initial stages of development to post-rollout activities• Manage initiatives to promote the evolution of sales practices, employee development and the commercial Banking sector\'s change management model• Contribute, as an integrator, to carrying out various large-scale projects in collaboration with corporate colleagues; learn the content of the initiatives deployed in order to facilitate their understanding and adoption in the field• Participate in communication strategies for the sales force• Participate in various committees that require a high level of expertise • Influence internal partners in terms of deployment and adoption strategies for both corporate and sales force• Involve the appropriate teams in terms of needs identified in the field and manage the expectations of the various stakeholders• Significant involvement in various projects related to the acquisition of Canadian Western Bank. During this time, I have held multiple roles, including managing and overseeing the migration phases associated with this acquisition.• Leading involvement in analyzing commercial-wide gaps that have arisen during this process. This analysis has been crucial in ensuring a smooth transition and identifying areas of improvement.• Development of training programs and tools specifically tailored to address the needs related to this acquisition. These resources have been instrumental in equipping our team with the necessary skills and knowledge to navigate the changes effectively.• Participated in creating communication and training strategies designed to facilitate this transition. These strategies aim to keep everyone informed and well-prepared throughout the entire process.
EDUCATION
University of Fredericton
EMBA
SKILLS
ABOUT ACHRAF GUEROUN
Senior Advisor - Commercial Banking Sales Effectiveness. EMBA
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