Ach Hadda
Growth Marketer Engineer @Apiday
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WORK HISTORY
Growth Marketer Engineer @Apiday
Paris, FR
Built and optimized full-funnel acquisition systems (paid, organic, referral) with rigorous A/B and multivariate testing- Designed, launched, and iterated landing pages and onboarding flows to improve activation and conversion- Implemented marketing automation across CRM, email, in-app messaging, and retargeting to increase LTV and reduce CAC- Developed AI agents using MCP servers to automate internal tasks and create reusable tools for the sales team (prospecting, enrichment, lead prioritization, outreach)- Created analytics pipelines and dashboards (from tracking plan to visualization) to establish a single source of truth for growth KPIs.Achievements-+30% conversion rate lift across key funnel stages through systematic experimentation, landing page optimization, and message testing- 20+ hours saved per week via automations (lead enrichment, routing, deduplication, reporting, and campaign ops)- Decreased CAC and improved ROAS by optimizing channel mix, creative testing, and audience strategies- Reduced time-to-first-value through improved onboarding and lifecycle sequencing.Tooling & Stack- Growth/Marketing: GA4, GTM, Looker/Datastudio, Mixpanel or Amplitude, Hotjar/Clarity, HubSpot (or similar CRM/MA), Customer.io/Braze, Meta/Google Ads, LinkedIn Ads, A/B testing- Data & Tracking: Event schemas, UTM governance, conversion APIs, server-side tracking- Automation & Ops: Zapier/Make, webhooks, APIs, MCP servers for AI agents, data enrichment, sequencing tools- Web: no-code (Webflow), form tools, CDNs, landing page frameworks.Methodology- Hypothesis-driven experimentation with clear success criteria, sample size planning, and lift analysis- Cohort and funnel analysis to identify bottlenecks and prioritize high-ROI tests- Rapid prototyping (no-code/low-code + code) to validate ideas quickly, then productionize- Documentation of playbooks, tracking plans, and experiment results to ensure repeatability.
EDUCATION
Rocket School
Bachelor's degree, Growth Marketing
SAE Institute France
Bachelor of Arts (BA), vfx animation
SAE Institute France
Motion & Graphic Design
Al-Bayan High School , Jeddah , KSA
High School, Baccalauréat scientifique Saudien mention Trés Bien
SKILLS
ABOUT ACH HADDA
Growth marketer & growth engineer focused on lowering video ad costs and boosting conversion rates for mobile apps, games, and e-commerce brands.I combine data-driven analysis, systematic experimentation and lightweight engineering to get measurably better ROI from paid video campaigns. I run rigorous A/B tests on creatives and funnels, refine audience segmentation, and instrument campaigns with event-level tracking and dashboards, so every decision is backed by numbers. Furthermore, I also build automation and AI-powered tools that accelerate campaign ops and give sales teams practical workflows.What I deliver- Lower cost-per-install / cost-per-acquisition through creative testing, audience optimization and funnel fixes- Higher conversion and retention by improving landing pages, onboarding flows and post-install lifecycle sequences- Faster, repeatable results via tracking, dashboards and automations that save dozens of hours per month- Clear, measurable outcomes and transparent communication so stakeholders see the impact.How I work- Hypothesis-first: experiments defined with clear success metrics and sample-size planning- Test fast: rapid creative & funnel iterations using no-code and lightweight code- Measure precisely: event-level tracking, cohort analysis and actionable dashboards- Ship tools: automations and AI agents to scale repetitive tasks and speed up go-to-market.If you want to reduce wasted ad spend, scale video creatives that convert, and put growth on predictable, repeatable footing, let’s talk.
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