Achala Rasal
Creating marketing strategies that connect, engage, and convert. Marketing Associate at Incentivate Solutions
- Role
- Marketing Associate at Aurochs Solutions
- Location
- Pune Division, MH, IN
- LinkedIn followers
- 500 followers
About Achala Rasal
I’m a marketer fluent in both the language of numbers and the language of creativity.My journey began with a Bachelor’s in Commerce and the first level of Chartered Accountancy, laying a solid groundwork in accounting, costing, law, and business calculations, which has provided me with the analytical edge I utilize daily.To blend strategy with creativity, I earned my MBA (Marketing major, Finance minor), equipping me to design campaigns that not only look good but also deliver measurable impact.Currently, I work as a Marketing Associate at Incentivate Solutions (an Aurochs product), where I contribute to building and scaling B2B SaaS marketing initiatives.For the past 3 years in the B2B SaaS industry, I’ve driven- Email marketing, ABM & GTM strategies- Content creation for marketing collaterals - SEO & website management using Google Analytics, Search Console, and SEO/data tools- CRM (Zoho) funnels & dashboards for lead tracking and reporting- Social media, market/competitor research, and database management- Copywriting & design to blend compelling messaging with strong visuals- Event & conference logistics handling and positioning strategiesI’m both creative and analytical, equally passionate about designing campaigns and decoding the numbers behind them. Beyond work, I explore creativity through photography, cooking, traveling, painting, and dancing.
Experience
Marketing Associate
Apr 2023 — Present · Pune, IN
At Aurochs Solutions, working on Incentivate Solutions, the company’s sales incentive and commission management platform, driving the same marketing initiatives and growth efforts.
Education
Anant English School, Satara
SSC
The Institute of Chartered Accountants of India
CA Intermediate student
Dhananjayrao Gadgil College of Commerce, Satara
HSC
Shivaji University
Bachelor of Commerce - BCom, Accounting
Neville Wadia Institute Of Management Studies and Research
Master of Business Administration - MBA, Marketing(Major) and Finance(Minor)
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