Puja Kumari
Growth MarTech Leader | SaaS & Tech | Business Catalyst| | 360° Market Innovator l Revenue Growth
- Role
- Head of Product Marketing at Aurum PropTech Limited
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Puja Kumari
Turning Strategy into Scale. Story into Sales. GTM into Growth. Strategic Product…
Experience
Head of Product Marketing
Aug 2022 — Present · IN
B2B & B2C | Product Marketing | GTM Strategy | ABM | Brand Revamp | Demand Gen | Performance MarketingLed the entire product marketing function across B2B and B2C verticals—defining GTM strategy, transforming brand identity, launching ABM and demand gen campaigns, and achieving break-even in under 2 years. Worked cross-functionally with product, sales, IT, and leadership to align strategy with execution. GTM & Product StrategyDrove go-to-market planning using customer insights, competitor intelligence, and product feedback loops. Delivered strategic product positioning and roadmap alignment across cross-functional teams. Brand TransformationRevamped the brand identity and messaging architecture to elevate positioning, strengthen differentiation, and support business expansion in digital real estate. ABM & Demand GenerationLaunched multi-channel Account-Based Marketing and performance campaigns across SEO, SEM, social, and paid—generating a 60%+ lift in qualified leads and deeper pipeline engagement. Marketing Ops & ROI DeliveryOwned KPIs including MQLs, CPL, CAC, and ROAS. Optimized campaigns to improve marketing ROI and full-funnel velocity. Leadership & Stakeholder AlignmentBuilt and led a high-performing team of 10+ marketers while collaborating with CEO, product heads, and sales to execute integrated growth strategies.
Education
Vinayaka Mission's Research Foundation - University
B. Tech, Bio Medical Engg. (Gold Medalist)
2009 — 2013
Bharathidasan Institute of Management Tiruchirapalli
Master of Business Administration - MBA (Bronze Medalist), Marketing management
2013 — 2015
Indian Institute of Foreign Trade
Post Graduate, International Business & Operation
2019 — 2020
Great Lakes Institute of Management
Post graduate , Strategic Digital Marketing
Indian Institute of Management Rohtak
EX - PGDM : STRATEGIC Marketing & Sales Management
2017 — 2018
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