Amanda Catalano

About Amanda Catalano

Experienced Project Manager in the technology and consumer goods industries.

Experience

1. Marketing Director

   4 Sharp Corners

   Feb 2025 — Present · North Attleboro, MA, US

   Develop and execute comprehensive multi-channel marketing strategies designed to significantly enhance brand engagement, expand market reach, and drive sustainable business growth. This includes aligning diverse marketing efforts with overarching organizational objectives- Lead the strategic direction and execution of all social media and content creation initiatives, ensuring unwavering brand consistency, voice, and visual identity across all platforms to maximize audience impact and foster strong community engagement- Manage and continuously optimize sophisticated email marketing campaigns from inception through analysis, focusing on the entire customer lifecycle—from initial lead generation and qualification to nurturing, conversion, and retention, utilizing A/B testing and segmentation for peak performance- Oversee all facets of print marketing initiatives, encompassing strategic concept development, creative direction, vendor management, budget adherence, and distribution, to deliver high-quality, impactful collateral that reinforces brand messaging and supports sales objectives- Strategically plan, coordinate, and execute successful trade show participation and industry events, including booth design, collateral development, pre-show promotion, on-site engagement, and post-show follow-up, to generate qualified leads and strengthen industry relationships- Design, implement, and analyze engaging promotional activities and campaigns that effectively capture target audience attention, drive immediate interest, and stimulate demand for products or services, while meticulously tracking ROI- Execute comprehensive SEO strategies for all website content, encompassing in-depth keyword research, advanced on-page optimization, technical SEO best practices, and systematic content audits to significantly improve organic search performance, increase visibility, and attract high-quality web traffic.

Education

• Bryant University

  Bachelor of Science in Business Administration, Management, Computer Information Systems and Communications

Skills

• Customer Service
• Microsoft Office
• Sales
• Project Management
• Photoshop
• Social Media
• Social Media Marketing
• Facebook
• Online Marketing
• Marketing
• Web Design
• SEO
• Html
• Time Management
• Event Planning
• Microsoft Word
• Microsoft Excel
• Database Design
• Cash Flow
• Teamwork
• Communication
• Marketing Strategy
• Business Analysis