Allan Carscaddon
Senior Director of Product at Smartsheet
- Role
- Senior Director of Product at Smartsheet
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Allan Carscaddon
Global SaaS product marketing and business planning leader with strengths in developing and delivering product value proposition, channel strategies, and sales optimization. Global, multi-industry experience with SaaS from product concept thorough GTM and deployment. Prior to Smartsheet I lead the business planning function for communications in Microsoft 365. Responsible for packaging, pricing, and ongoing evolution of Microsoft\'s commercial communications offerings and alignment to Microsoft 365. Past Microsoft experience includes technical product management, business development, and competitive strategy roles.Established record for on-time, on-budget business and technical project delivery. Recognized excellence in analytics, presentations, written communications, and team leadership. Yale BA, CFA Charterholder. Published and quoted in the Wall Street Journal and other publications.Product Strategy Business StrategyProduct / Service PricingSales Channel OptimizationMarket AnalysisB2B MarketingProduct GTMCross-functional LeadershipCompetitive Analysis Integrated MarketingOutbound MarketingStrategic Partnerships Analytics and Reporting
Experience
Senior Director of Product
Nov 2021 — Present
I lead the Packaging and Pricing function for Smartsheet, designing product packages and pricing plans that highlight the value Smartsheet’s products offer customers.
Education
Yale University
BA, American Studies
CFA Institute
CFA, Chartered Financial Analyst, Charter Awarded 2004
Skills
- Business Development
- Product Marketing
- Chartered Financial Analyst
- Publishing
- Product Launch
- Pharmaceutics
- Management Consulting
- Analytics
- Business Strategy
- Go-to-Market Strategy
- IT Strategy
- Cross-Functional Team Leadership
- Competitive Intelligence
- Enterprise Software
- Consulting
- Unified Communications
- Strategy
- Messaging
- Telecommunications
- Business Services
- Product Management
- Management
- Strategic Partnerships
- Cloud Computing
- Solution Selling
- Business Planning
- Professional Services
- Mobile Devices
- Competitive Analysis
- Start-Ups
- Written Communication
- Saas
- Project Management
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