Antonio Cardola

WORK HISTORY

EDUCATION

ABOUT ANTONIO CARDOLA

I started my career as a Visual Merchandiser being an extremely communicative person with a marked creativity and innovation, all soft skills that are often present in the professions related to marketing. Over the years, in contact with various national and international companies, and covering managerial roles, I have acquired a decade of experience in marketing and strategy, since communication is a key element to intrigue the public and stimulate the purchase by customers. I had the opportunity to live in Italy, UK, Ireland, Spain, Mexico, USA, representing various companies such as Hermes, Calvin Klein, Guess, Kathy Van Zeeland, Inditex, Cortefiel, Carters and Samsung, it allowed me to keep the up to date on new market trends. I founded IMPASTA organic restaurants, linked to the production and use of organic products at Km0. Covering the role of VM for the most prestigious companies in the retail and wholesale sector, I created VISUAL THINKING, a corporate support used for exhibition and commercial purposes, I was responsible for managing up to points of sale in Europe and America. This position has the particularity of placing itself in the image of the brand and of the products, in order to be able to decline them in a physical space, with the aim of increasing their value and attractiveness. To do this it is necessary to reproduce the \"mood\", the sense and the meaning that the brand wants to convey, to allow the customer to imagine himself using these products, up to the final stage of the purchase. I combine this curiosity with sensitivity to new trends and cultural changes in society, resilience and adaptability to new contexts, environments, projects and countries. Proud of this mixed background, I have worn many hats throughout my career, having been a researcher, creative, strategic planner, account and producer, it has allowed me to apply lateral thinking to problem solving. I like to see myself as a hybrid professional, both a \"thinker\" and an \"agent\", and to be able to identify real opportunities in front-end innovation. I have a Masters focused on Fashion Marketing from Polimoda Firenze + a degree in Marketing, Trend Research and New Media from the University of Florence, Italy.