Acacia Diaz

About Acacia Diaz

Hi, I\'m Acacia Diaz (FKA Newlon before I tied the knot ). Not sure how to pronounce it? 🧀 Quesadillas gets you 99% of the way there!‍ I\'m a story-obsessed live events technology veteran with 15 years experience building marketing functions, memorable brands, and engaged communities at fast-paced, rapidly-evolving startups and growth-stage companies. After a 4-year hiatus from the primary ticketing industry, I joined Tixr in October 2022 as the company’s first ever Vice President of Marketing. It\'s a huge opportunity to hire a team from scratch, elevate our brand, and empower event creators of all shapes & sizes. I take none of it for granted. I live my values and bring radical candor, fun, curiosity, empathy, and an entrepreneurial spirit to my work as both player and coach. Developing comprehensive GTM strategies and effective marketing communications that increase win rates, adoption, and retention is my game. While some say I\'m a \"Jill of all trades\" or a \"marketing universalist,\" I just like to know how things work. I go deep when duty calls and know a little about a lot to be dangerous. Specialities range from product marketing, brand management, marketing communications, sales enablement, and creative direction to project management, process design, relationship management, data analysis, and applied marketing research. I\'m a proud Bruin, Hoosier, and lifelong learner with an MBA+ MS in Marketing from Indiana University\'s Kelley School of Business and a BA in Mass Communications from UCLA. California born and raised, I call Los Angeles home with my husband, our baby, rescue dogs, and lots of houseplants. I love nature and wine, which checks out since my name is both a genus of tree that grows all over the world and a winery in the Bay Area where I grew up.( Check out my cover photo to see an umbrella acacia I snapped in the Serengeti.)(Not so) secret talent? Voices. I\'m classically trained with perfect relative pitch and can imitate accents and vocal style from opera to jazz in languages I don\'t even speak. I also keep my household entertained with impressions, made up characters, and spontaneous songs, and I\'m always, always down for a trip to Disneyland. Looking to partner with Tixr for your next event? Interested in joining the Tixr team? Considering a career in live events marketing? My door\'s always open. Contact me at a••••••••@tixr.com

Experience

1. VP of Marketing

   Tixr

   Oct 2022 — Present · Los Angeles, CA, US

   I\'m Tixr\'s first VP of Marketing, partnering with event creators to go beyond ticketing. As the company\'s first formal hire in the marketing function, I\'m tasked with- Defining our marketing strategy- Hiring, leading, and scaling a team that thrives- Building and elevating the Tixr brand- Complementing sales efforts to grow our partner base- Driving product adoption and retention

Education

• UCLA

  Bachelor of Arts - BA, Mass Communications

  2004 — 2008

• Indiana University - Kelley School of Business

  Master of Business Administration - MBA

  2019 — 2022

• Indiana University - Kelley School of Business

  Master of Science - MS, Marketing

  2021 — 2023