Ashleigh James
Global Senior Consumer Planning Manager, Research Best Practice, Brand Building & Capability @Diageo
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WORK HISTORY
Global Senior Consumer Planning Manager, Research Best Practice, Brand Building & Capability @Diageo
London, GB
Spearheading AI research innovation in Consumer Planning for Diageo: developing use cases, evaluating partners, and setting best practices for AI in consumer research.Leading a GenAI knowledge-sharing platform pilot to democratise insights and unlock value across our planning and marketing community.Overseeing global consumer brand tracker spanning 50+ markets.Managing relationship with largest global insights partner, leading negotiations and supplier reviews.Develop global research best practices and build the capability of 150+ insights professionals worldwide.Own Diageo’s Responsible Research Policy, delivering annual training and collaborating regularly with Legal & Corporate Affairs.
EDUCATION
University of St Andrews
MA (Hons), English Literature; French
Yoga London
RYT200 Vinyasa Flow
SKILLS
ABOUT ASHLEIGH JAMES
I am a strategic insights leader with 15+ years global experience across agency and client-side roles, spanning Europe, North America and APAC. Hands on experience leading AI and GenAI innovation in research practices, traditional qual/quant research best practices, and running Diageo\'s proprietary longitudinal brand tracker across 50+ markets. Passionate about driving business transformation by putting the voice of the consumer into the conversation. Extensive exposure to senior stakeholder management, and fluent in influencing others through use of insight, foresight and powerful storytelling
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