Abukar H.

About Abukar H.

Abukar Hassan is a Founding Member and Chief Operating Officer at Oak River Group, where he leads a dynamic e-commerce and retail enterprise. Oak River Group specializes in live-sale streaming, creation and market entry for brands, Amazon and Walmart marketplaces, and operates retail stores. Abukar\'s entrepreneurial journey began during high school with a successful eBay business, evolving into the founding of a competitive streetwear brand that rivaled major names like Supreme. His expertise in inventory management, forecasting, and supply chain optimization has helped drive growth for Oak River Group and other ventures.A graduate of the University of Utah\'s David Eccles School of Business, Abukar holds degrees in Business Administration and Information Systems. During his time at the university, he co-founded Black In Business and served as President of the Student Alumni Board. He has held roles such as Presidential Intern and Campus Safety and Equity Advisory Council Member, where he led student voices on safety and equity up to the state level.Abukar\'s dedication to community engagement is evident through his leadership in youth initiatives, civic advocacy, and nonprofit efforts. He has spearheaded voter registration campaigns for marginalized groups, co-led statewide initiatives to address homelessness and school safety, and mentored young professionals in business.He currently serves as the cofounder of Wealth Bridge Alliance, a nonprofit dedicated to addressing wealth inequality in the United States, Abukar works to bridge the gap between the top and lower percentiles through policy advocacy, legislative initiatives, and opportunity-building programs.Recognized for his achievements,Abukar is a two-time recipient of the U.S. President’s Award for Educational Excellence and the 2022 Obama-Chesky Scholarship for Public Service.

Experience

1. Vice President of Business Development

   Urgent Smile

   Jan 2026 — Present · Salt Lake City, UT, US

   Urgent Smile is a performance-based patient acquisition platform built for dental practices that need immediate, high-intent demand. We deliver live emergency and high-value patients directly to front desks — not impressions, not leads — but booked treatment and measurable revenue.Our model is simple: we guarantee results. With a 200% ROAS commitment, exclusive zip code territories, and a 90-day fulfillment structure with full downside protection, we’ve redefined how practices think about growth.As Vice President of Business Development, I lead national growth across strategic partnerships, enterprise sales, and market expansion.My focus:Driving go-to-market strategy and identifying high-growth markets nationwideLeading enterprise sales across DSOs, group practices, and dental networksBuilding long-term partnerships with operators focused on scalable, performance-driven growthStructuring partner agreements that align incentives — ensuring practices win firstOverseeing pipeline development, deal execution, and partner onboarding at scaleImpact we’re delivering:Our partners consistently convert 60–70% of emergency callers into same-day or next-day appointments, with average treatment values ranging from Top-performing practices achieve 5–7× ROAS, with best-in-class operators reaching 9–10×.We guarantee a minimum 2× return — and we don’t stop until our partners get there.If you’re a practice owner, DSO leader, or growth-focused operator looking for a more predictable and accountable way to drive patient revenue, I’d be glad to connect.

Education

• University of Utah - David Eccles School of Business

  Bachelor of Applied Science - BASc, Information Systems

• City Academy

  High School Diploma, Student

• University of Cambridge

  International General Certificate of Secondary Education

• University of Utah - David Eccles School of Business

  Bachelor of Applied Science - BASc, Business Administration