Lucía Abuin
Demand Gen, Email & Digital Marketing | B2B SaaS & D2C | Building multi‑channel funnels the drive pipeline growth.
- Role
- Email Marketing Specialist at Pidwin
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Lucía Abuin
I’m a demand generation and digital marketing generalist who loves building effective engines across web, email, and content.At Elevated Roots, I owned email and lifecycle programs, driving 1:4 ROI in email revenue across welcome, nurture, and promo flows while boosting website orders from owned channels. Previously at Bloom Growth and SaaS teams, I planned multi‑channel demand generation campaigns that delivered pipeline growth and lead conversion lifts through strategic content, landing pages, and lightweight SEO and paid media.Key wins- Email & lifecycle revenue:$51k tracked in 2025 from Klaviyo/HubSpot campaigns (50% list growth in 5 months)- Content & traffic impact: Built SEO‑optimized blogs, case studies, and pages, driving organic engagement and conversions- Campaign pipeline: End‑to‑end funnels combining web content, email nurtures, and paid digital channels improved key page conversions and lead‑to‑SQL handoffs- Web & activation: Optimized landing pages, website structure, and UI/UX improvements, event collateral, and sales enablement materials.I do my best work owning lifecycle and campaigns end‑to‑end: planning strategy, shipping content and email, coordinating paid strategy, and tracking pipeline impact with Google Analytics and HubSpot reporting.I’m seeking specialist or manager roles in demand gen, email marketing, digital generalist, or content marketing—B2B SaaS, D2C, or growth teams in Miami/remote. Let’s connect if you’re hiring or have ideas to swap.#DemandGen #EmailMarketing #ContentMarketing #LifecycleMarketing #GrowthMarketing
Experience
Email Marketing Specialist
Mar 2026 — Present · Miami, FL, US
As Email Marketing Specialist at Pidwin, I execute high-impact, cohort-based campaigns for leading crypto casino and online gaming brands like Shock, turning fast briefs into clean, on-brand emails that drive deposits, engagement, product adoption, retention, and revenue. I partner closely with design, product, and data to ship quickly while maintaining a premium, trust-first player experience, using performance insights to continually improve how players discover, engage with, and return to the platform.
Education
Miami Dade College
Associate, Arts and Science
2012
EAE Business School
Master's degree, Marketing
2016 — 2017
University of Miami
Bachelor, Business Administration and Management, General
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