André Buarque

WORK HISTORY

EDUCATION

SKILLS

ABOUT ANDRÉ BUARQUE

Most companies don’t fail at marketing because they’re not doing enough.They fail because things don’t connect.There’s content being published.Campaigns running.Agencies involved.But no clear ownership of how all of it actually drives growth.I’ve seen this pattern over and over again.When marketing is treated as a set of activities instead of a leadership function, it fragments. Even good tactics lose power without direction, context, and accountability.That’s where I tend to step in.I work with founders and CEOs of growing companies — usually in the $2M–$30M range — who’ve outgrown guesswork. There’s effort. There’s spend. But momentum feels inconsistent, and clarity is missing.I don’t “do marketing” for them.I bring executive-level marketing leadership:structure instead of noise,systems instead of scattered wins,and decisions that compound over time.Volanos was built from this exact need.Not as an agency.Not as a consultant who hands over a deck and disappears.But as a fractional executive partner — thinking like a CMO, operating close to the business, and staying accountable to outcomes.If you’re leading a company where marketing feels busy but oddly unclear,we’ll probably get along just fine.