Abs Owdud
Head of Customer Insight @Pharmacy2U | Certified B Corp
Signup · Get unlimited contacts
WORK HISTORY
Head of Customer Insight @Pharmacy2U | Certified B Corp
London, GB
Strategic Insight & Customer Understanding• Lead development and implementation of comprehensive Customer Insight Roadmap (short-term and long-term).• Oversee delivery of impactful customer analytics projects including segmentation, churn modelling, retention strategies, and cross-sell/upsell opportunities.• Act as the voice of the customer within Pharmacy2U, ensuring customer insights shape product, marketing, operational, and strategic decisions.Team Leadership & Mentoring• Lead, develop, and mentor the Customer Insight team (including Insight Analysts, Data Analysts, Research Analysts, and Data Scientists).• Provide direct mentorship to senior team members, enhancing capabilities in strategic thinking, stakeholder management, and communication.Cross-Functional Collaboration• Work closely with senior stakeholders across Business Intelligence, Data Science, Data Engineering, Marketing, Product, Operations, and Finance.• Ensure clear alignment of customer insights with broader organizational objectives and strategic initiatives.• Lead collaborative projects such as AI integration, data enrichment, and advanced predictive modeling (working alongside Data Engineering & Data Science teams).Recruitment & Team Growth• Identify talent needs and actively support recruitment processes to scale the Customer Insight function.• Build, train, and retain a high-performing Insight team.Continuous Improvement & Innovation• Identify and leverage external data sources to enrich internal data.• Drive continuous innovation, introducing advanced analytics (predictive, real-time, AI-driven personalization) into customer strategies.
EDUCATION
Registro Profesional de Tennis (RPT)
Tennis Coaching
Microsoft
PL-300 MS POWER BI DATA ANALYST
SAS Instistute
SAS Base Programming Certification, SAS Base Programming for SAS 9.2
Kingston University
Bsc, Physics With Business Management
Registro Profesional de Tennis (RPT)
Level 2 Assistant Coach, Tennis
SKILLS
ABOUT ABS OWDUD
Hi, I’m Abs — a human-centred insight leader who’s spent the last 15+ years turning chaotic data environments into places where people can actually breathe. I build insight functions, semantic layers, KPI frameworks and teams… but I promise I’m more fun at parties than that sentence suggests. I’ve been lucky enough to go through advertising, agency life, software, healthcare and social care — basically a career buffet that taught me how to make sense of complicated situations. When you’ve worked everywhere from creative studios to clinical workflows, creating clarity feels a lot like threading a needle… on a rollercoaster… during a fire drill. Weirdly, that’s where I do my best work. I love insight, but I love people even more. Data doesn’t change organisations — humans do. I do believe deeply in communication. A good analogy, delivered at the right moment, can land a message better than 20 dashboards and a 40-slide deck. If I can explain a metric using cooking, football, or a malfunctioning IKEA wardrobe, trust me, I will. I’m known for: • Building insight teams from scratch (the fun, slightly chaotic kind of scratch) • Turning “we’ve got dashboards” into “we actually understand what we’re doing now” • Creating KPI frameworks that don’t require a translator, decoder ring or séance • Reducing burnout by building calmer, more humane ways of working • Carrying far too much workload with a smile until someone tells me to stop • Using humour to deliver hard truths without anyone crying (including me)My general approach to work: Add value Protect the team Find the signal in the noise Use humour to survive the noise Communicate clearly, even when the topic is confusing Leave things better than I found them Heroic “firefighting” as a lifestyle (I’ve retired from that)If you’re building a data function, fixing a messy measurement landscape, or simply want to talk about the emotional rollercoaster of insight leadership (with analogies — always analogies), I’m always up for a conversation. If you expected a corporate bio, I apologise. If you didn’t… hello, welcome. Grab a metric. Let’s chat.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.