Absar Ahmad

About Absar Ahmad

With nearly a decade of experience in content writing, editing, and research, I have a proven track record of creating high-quality content that engages audiences and drives results. From white papers and solution briefs to eBooks, infographics, reports, brochures, and more, I have developed content across a wide range of formats and topics, working closely with product marketing managers, designers, and agencies to ensure that messaging aligns with brand strategy and resonates with target audiences.While my expertise in social media strategy, content development, and editing allows me to effectively promote content across multiple channels and platforms, it is my skills as a content writer that set me apart. With a keen eye for detail, a strong understanding of tone and voice, and the ability to write compelling, SEO-friendly copy, I am confident in my ability to create content that not only informs but also inspires action.If you\'re looking for a content writer who can create engaging, high-quality content that drives results and aligns with your brand strategy, let\'s connect and explore how I can help take your content to the next level.

Experience

1. Senior Content Writer

   Cybage Software

   Oct 2017 — Present · Pune, IN

   Formulate brand strategies and messaging in collaboration with product marketing, sales, and design teams, creating foundational brand content for thought leadership, global brand marketing, sponsorships, events, and various assets.+ Co-own the editorial calendar and collaborate with global marketing teams to produce high-quality branded content, including videos.+ Develop and manage social media strategy, collaborating with other departments to propose creative interactive strategies and presentations for clients.+ Brainstorm with team members to generate creative ideas and make decisions for campaigns.Define and measure social media KPIs to ensure success of every campaign.+ Keep up-to-date with social media trends, best practices, and technologies, and use various marketing tools.+ Work in multidisciplinary teams to provide constructive feedback and keep reports updated.

Education

• Savitribai Phule Pune University

  Master’s Degree, Communication and Media Studies

  2011 — 2013

• Aligarh Muslim University

  Bachelor’s Degree, Political Science and Government

  2007 — 2010

• Savitribai Phule Pune University

  Post Graduate Diploma, Mass Media & Journalism

  2011 — 2012

• Aligarh Public School

  Secondary Education, Secondary School Education

  2000 — 2005

Skills

• Search Engine Optimization (SEO)
• Social Media
• Teamwork
• Microsoft Word
• Public Speaking
• Google Analytics
• Microsoft Powerpoint
• Microsoft Office
• Strategic Planning
• Project Management
• International Relations
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• English
• Editing
• Management
• Blogging
• Research