Abrar K.
Senior Marketing Automation Specialist @TrendAI
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WORK HISTORY
Senior Marketing Automation Specialist @TrendAI
Austin, TX, US
I lead global marketing automation strategy and technical execution, focusing on scaling enterprise operations through AI integration and high-level workflow automation. My role centers on optimizing the global mar-tech stack to drive measurable efficiency and engagement across multiple regions.AI & AutomationArchitected an AI agent framework using Copilot/ChatGPT to classify unique lead records, significantly enhancing audience segmentation and lead profiling accuracy.Operational EfficiencyAutomated manual list operations and QA workflows using Python, VBA, and Power Automate, reducing processing time and manual errors by 90%.Global InfrastructureEngineered a centralized marketing calendar system in SharePoint to manage global activities, improving cross-functional visibility and alignment.Technical PersonalizationDeveloped complex Velocity scripts for dynamic content delivery, boosting engagement for multi-session global events and high-touch campaigns.Regional SupportScaled operations for LATAM and Canadian markets, reducing support ticket volume by 40% through the implementation of standardized Marketo templates and Workfront workflows.
EDUCATION
Indiana University Indianapolis
Bachelor of Science, BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES
SKILLS
ABOUT ABRAR K.
My professional journey across various digital marketing roles has equipped me with a robust skill set & a deep understanding of diverse industries. Now, I\'m eager to leverage my expertise to help more teams to elevate their digital marketing, automation & overall marketing strategies. From my experience optimizing mar-tech tool-stacks & implementing ABM strategies to launching effective ad campaigns & managing e-commerce storefronts, I\'ve honed a versatile skill set. My passion lies in strategically navigating the ever-evolving digital landscape to drive meaningful results.With a commitment to efficiency, creativity & data-driven decision-making, I aspire to contribute to organizations seeking to enhance their digital presence. Whether it\'s refining marketing automation processes, implementing targeted campaigns or developing comprehensive strategies, I\'m enthusiastic about collaborating with teams to achieve their marketing objectives. My goal is to bring my expertise to organizations eager to embrace innovative approaches & amplify their impact in the digital realm.
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