Abrar Azad
Creative Lead @ Silvermine Group | X-Upgrad Knowledgehut | X-Shadowfax
- Role
- Creative Lead at Silvermine Group
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Abrar Azad
I\'m a creative strategist and AI-forward design thinker passionate about building meaningful work where storytelling meets smart systems. With a deep belief in blending intuition and innovation, I lead teams to integrate AI into motion and static content workflows—transforming how we create, scale, and deliver.At Silvermine Group and beyond, I’ve helped brands increase ROI by 35% through intuitive design training programs, and boosted productivity by 65% by automating design, animation, and video editing pipelines. My focus? Reducing friction, increasing clarity, and designing systems that work as beautifully as they look.What drives me isn’t just design—it’s unlocking new possibilities through tech, collaboration, and curiosity. I thrive in fast-moving environments, building ideas from scratch, mentoring creatives, and pushing the edges of what’s possible.
Experience
Creative Lead
Apr 2024 — Present · Bengaluru, IN
Worked closely with marketing, product, and design teams to align messaging and creative output, improving brand consistency and increasing customer satisfaction by 50%.‣ Created and presented a business case for using AI-powered creative solutions, including ROI estimates and a strategic plan for implementation.‣ Led a team of designers, illustrators, animators, and motion artists, increasing ROI by 35% through targeted training and team development.‣ Planned and launched AI-driven campaigns across multiple platforms, significantly improving brand visibility and audience engagement.‣ Boosted YouTube engagement by 40% through better storytelling, motion graphics, and paid campaigns. Improved design quality by 70% and maintained a 45-second average view duration, showing better audience retention.‣ Mentored junior designers, encouraging creativity and helping improve their performance.‣ Collaborated with UX/UI designers to improve user experience through wireframes, prototypes, and user testing.
Education
Y.T.S.S. Composite Junior College
S.S.L.C., Seceondry Education
2002 — 2003
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