Abram Gregory

About Abram Gregory

I work at the intersection of growth strategy and analytics, with a focus on how structured, scalable system optimization shapes every step of the marketing funnel.I started in SEO and content architecture, where I learned that performance is less about content churn and more about how information is organized, prioritized, and measured. At Baker Home Exteriors (Baker Roofing Company), I’ve designed and implemented scalable content and internal-linking systems, led data-informed redesigns of core website content, and driven UX- and search-informed updates across 70+ pages, resulting in measurable gains in organic performance. I’ve also produced 50+ long-form articles and supported broader acquisition and conversion initiatives across platforms. Over time, my work has expanded beyond SEO into funnel-wide performance optimization and measurement. I’m especially interested in using data to identify what isn\'t working and use that information to prioritize revenue-maximizing updates.Alongside marketing, I bring experience in political communication and research. I’ve coordinated operations for large-scale fundraising events with 900+ donors, conducted policy analysis for a Raleigh City Council campaign, and supported outreach and data maintenance efforts for the North Carolina Democratic Party and the NC Governor’s Office. These roles strengthened my ability to operate in high-stakes environments where communication skills and judgment under pressure matter.I’m currently studying Political Science at UNC–Chapel Hill, with minors in Data Sience and Media & Journalism (Advertising/PR). I’m an Honors student, an Undergraduate Consulting Club member, an Accelerated Research Scholar, and a staff writer for the Carolina Political Review. I also studied abroad in Sevilla, Spain, where I deepened my Spanish fluency through an intensive five-week program.Current focus areas: • Growth strategy • Digital marketing analytics • Funnel optimization • Content systems & architecture • Data-driven communication Long-term, I’m working toward roles where I can own growth problems end to end, from strategy and analysis to execution, whether in-house or in consulting environments.

Experience

1. Performance Marketing Intern

   Baker Home Exteriors

   Aug 2023 — Present · Raleigh, NC, US

   As a Performance Marketing Intern with Baker Home Exteriors/Baker Roofing Company, I focus on building SEO-driven content systems that improve visibility, crawl efficiency, and lead generation across our service pages.• Developed a scalable internal linking and topic cluster framework that unified all blog posts into structured content hubs, improving crawl depth and driving more traffic toward high-priority service pages• Led the redesign of written content across the website to align with SEO, AEO (answer engine optimization) and GEO (generative engine optimization) best practices• Spearheaded a UX-focused revision of 70+ blog posts, contributing to an average 25 percent lift in organic search traffic• Wrote and published 50+ SEO-optimized blog articles in WordPress, integrating schema and internal linking

Education

• Willow Spring High School

  High School Diploma

• The University of North Carolina at Chapel Hill

  Bachelor of Arts, Political Science and Government