Shipra Abraham
Government Communications | Storyteller | Digital Communication Strategist
- Role
- Website Content Manager - Digital India & Negd at Ministry Of Electronics And Information Technology
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Shipra Abraham
With over a decade of experience in journalism, government communication, and digital strategy, I specialise in turning complex ideas into clear, impactful stories.I currently manage the Digital India and NeGD websites, ensuring timely, citizen-friendly updates, and anchor the ‘Ask Our Experts’ series to simplify government services for millions.Previously, I led social media for the Ministry of Electronics & IT, creating high-impact Digital India campaigns that drove national engagement. My career also spans serving as a digital advisor to a Union Minister, managing brand communication for the Department of Commerce, and delivering strategic content for top clients at CyberMedia.Core strengths: website management, social media strategy, content leadership, anchoring, and campaign messaging that connects.
Experience
Website Content Manager - Digital India & Negd
Ministry Of Electronics And Information Technology
Jul 2025 — Present · Delhi, IN
Leading the content and UX enhancement efforts for the official websites of Digital India and NeGD, ensuring they remain current, user-friendly, and aligned with evolving communication needs.
Education
Oxford Sr Sec School
Higher Secondary, Science (Non-medical) with Maths and Computers
2003
Institute of Media Studies & IT, YMCA
Post Graduate Diploma, Print Journalism
2006 — 2007
Kurukshetra University
MA (Mass Communication), Mass Communication/Media Studies
2007 — 2009
Indian Institute of Management, Indore
Executive Programme, Digital Marketing
2024 — 2025
Institute of Information Technology & Management
Bachelor of Business Administration - BBA in Computer Aided Management (CAM), Business Administration and Management, General
2004 — 2006
Skills
- New Media
- Magazines
- Storytelling
- Reporting & Analysis
- Research
- Creative Writing
- News Writing
- Online Journalism
- Publishing
- Content Development
- Editing
- Social Media
- Content Writing
- Journalism
- Press Releases
- Public Relations
- Media Relations
- Content Strategy
- Corporate Communications
- Newspapers
- Marketing Communications
- Feature Articles
- Editorial
- Interviews
- Copy Editing
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