Abraham G Karimpanal

About Abraham G Karimpanal

A creative but clear thinker with 25+ years of experience in various aspects of Advertising and Marketing Communication – Mass Media Advertising (TV, Print, Radio, Outdoor); Content, Digital and UX. I am an expert at getting to the core of a communication issue and finding the most optimum way to solve it. My experience across various media and a vast spectrum of client industries gives me the ability to explore and examine various perspectives before narrowing down on the perfect one. As a media- and channel-agnostic ideator, I take an outside-in view of any communication need and create a solution that resonates with the target audience. I am an inspirational manager who gets the best out of my team and have played mentor to a number of outstanding creative people. Some quick facts: • Currently Creative Director - Digital at Plan B Communications • Expertise in creating bylines, articles, case studies, blog posts and content for web sites. • Have written for a variety of clients on topics ranging from technology to healthcare and construction. • Comprehensive experience in nomenclature, positioning and branding exercises for products and services across categories including corporate groups, divisions, sub-brands and service offerings.

Experience

1. Founder

   The Creative Collective

   May 2023 — Present · Bengaluru, IN

Education

• Loyola College Chennai

  BA

  1988 — 1991

• Lawrence School Lovedale

  +2

  1979 — 1988

Skills

• Content Development
• Corporate Branding
• Direct Mail
• Copywriting
• Internal Communications
• Television
• Brand Management
• Marketing Communications
• Online Advertising
• Brand Development
• Content Strategy
• Blogging
• Digital Marketing
• Advertising
• Marketing Strategy
• Creative Direction
• Creative Strategy
• Creative Development
• Writing
• Digital Strategy
• Integrated Marketing
• Digital Media