Babu Abraham
Ad Ops Lead @dentsu
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WORK HISTORY
Ad Ops Lead @dentsu
Dubai, AE
Major Clients / Campaigns • Chevrolet, Cadillac, GMC, GM Dealers, ACDelco, Master Card • DAY TO DAY RESPONSIBILITIES: • Coordinate with Global Data team to ensure campaign Taxonomy for GCM, Social, and Search for MEO markets • Frequently check taxonomy errors in Tableau and coordinate with respective team to fix Issues • Coordinate with Data Studio team to automate campaign reports • Clearly understand client\'s nature of business and their online marketing objective from respective media planners and coordinate with ad ops support team and Programmatic team • Ensure essential Conversion tracker on all relevant advertiser pages for capturing complete sales funnel • DCM macro & UTM urls set up (which will allow analytical team to track campaign source) • Necessary DCM Training to other GCC office including Egypt, KSA • Coordination with creative agency • Coordinate with client web Analytical and CRM Team • Create and implement floodlights through Tag Manager • Creation of audience list in DCM • Evaluate campaign performance to optimize return on investment. • Built publisher relations for broadened advertising scope.
EDUCATION
Mahatma Gandhi University
B A, Economics
ABOUT BABU ABRAHAM
About me- Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Technical & Interested Areas. GCM Ad Operations. Taxonomy and Data maintenance. Analytics and Optimization. Tag Management DCO
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