Abe Velez
Manager, Business Analytics and Measurement at Wavemaker
- Role
- Manager, Business Analytics and Measurement at Wavemaker
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Abe Velez
Hello, my name is Abe. I am a cryptocurrency and data enthusiast.
Experience
Manager, Business Analytics and Measurement
Aug 2023 — Present
Designed and implemented a scalable Datorama dashboard aligned with client objectives and global standards, streamlining reporting processes and enhancing operational efficiency• Led strategic collaborations with clients and global stakeholders to resolve complex business challenges, building long-term partnerships through innovative, data-driven strategies• Directed a cross-functional team to redesign reporting workflows, streamlining processes to reduce turnaround time by over 80%, increasing reporting productivity by more than 50%, and enhancing executive decision-making with faster, more actionable insights• Collaborated with measurement teams to develop strategic insights from user engagement and ad impression data, ensuring alignment between campaign performance and business objectives• Oversaw end-to-end data and reporting operations, delivering actionable insights to clients, resolving complex inquiries, and enhancing trust and confidence in analytics solutions• Led a cross-functional analytics team to create and implement data-driven strategies, streamlining reporting processes and delivering measurable improvements in operational productivity• Made strategic business decisions regarding measurement partner renewals, including terminating underperforming contracts while fostering positive relationships to maintain opportunities for future collaboration• Collaborated with global and client leads to optimize Datorama (DTR), creating a streamlined client dashboard to simplify reporting and focus on key metrics for desired media channels, enhancing usability and efficiency• Independently managed analytics and reporting while directly liaising with clients, tailoring insights and solutions to meet strategic objectives, and ensuring alignment with client business goals.
Education
Hunter College
Bachelor’s Degree, Emerging Media, English
2012 — 2015
Zicklin School of Business
Master of Science - MS, Business/Commerce, Data
Borough of Manhattan Community College
Associate of Arts (AA), English Language and Literature/Letters
2010 — 2012
Udacity
Nano Degree, Marketing Analytics
2020 — 2021
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