Abhinav P.
Senior manager - Strategy | IIFT MBA(IB) | Ex-Games24x7 | Ex-Deloitte
- Role
- Senior Manager, Superlearn at Zupee
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Abhinav P.
Strategy and growth leader with 8+ years of experience scaling consumer businesses through experimentation, retention systems, and product-led funnel optimisation. Recently helped scale a mobile subscription product to ~₹3Cr ARR in 3 months by improving trial conversion, conversion-to-paid, and early-life retention.I’ve owned end-to-end growth initiatives: customer journey analysis, product marketing, feature ideation, lifecycle programs, and measurement. Comfortable operating at high scale with strong execution across in-app lifecycle channels and performance re-engagement when required. Experienced in A/B testing, automation, analytics, and integrating data science models into decisioning.I’m a collaborative operator who can lead from the front—bringing clarity to ambiguous problems, aligning stakeholders, and driving outcomes with strong feedback loops. Currently focused on applying AI to speed up analysis, experimentation, and execution.
Experience
Senior Manager, Superlearn
Jul 2025 — Present · Gurugram, IN
Led a 0-to-1 content subscription app (SuperLearn) build after a RMG regulatory disruption; improved Day-0 trial conversion from 10% to 28% via A/B tests across onboarding, paywall, and plan/value configurations.2. Improved Day-0 paid subscription conversion from 15% to 35% and increased Day-30 subscription conversion to ~70%; 3. Scaled content library to videos, reaching ~7K peak DAU and ~100K MAU in a quick span of 2 months. Converted and managed 100+ active creators for the platform and led the QC charter for the product For TezRummy (Jul\'25-Aug\'25)Scaled monthly revenue from INR 3M to INR 23M in 3 months through performance campaign optimisation,CRM initiatives, and cross-migration levers.
Education
Vellore Institute of Technology
Bachelor of Technology (B.Tech.), Computer Science
2011 — 2015
National Hill View Public School
All Indian Senior Secondary Certificate Examination, Physics, Chemistry, Maths and Informatics Practices
2009 — 2011
Indian Institute of Foreign Trade
Master of Business Administration - MBA IB
2018 — 2020
National Hill View Public School
All India Secondary School Examination, Maths, Physics, Chemistry, Biology, Social Sciences
2005 — 2009
Skills
- Marketing Strategy
- Microsoft Word
- Matlab
- Creative Writing
- Event Management
- Html
- Linux
- C
- Programming
- Project Planning
- Mac Os X
- Negotiation
- Photoshop
- Java
- C#
- Web Development
- C++
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