Daniel Brown

Marketing Strategy | Growth Marketing | GTM Strategy

Role: Principle Integrated Marketer at NI (National Instruments)
Location: Austin, TX, US
LinkedIn followers: 500 followers

About Daniel Brown

Senior Marketing Leader - Corporate & Startup With over 15 years at the intersection of marketing strategy and business growth, I am passionate about driving transformative results in dynamic markets. My career spans from scaling early-stage startups to successfully leading global teams within marketing for Fortune 500 companies. My leadership is characterized by cultivating a culture of trust and excellence.I thrive in fast-paced environments where agility and strategic thinking are paramount. My track record includes successful product launches, innovative digital marketing, ABM, and implementing ROI-focused marketing programs that consistently exceed targets.Currently serving as Principle Integrated Marketer at NI ($1.7B), now part of Emerson ($15B)-For networking, mentorship, or career opportunities, reach me via LinkedIn or email: d••••••@outlook.com

Experience

Principle Integrated Marketer
NI (National Instruments)
Jun 2025 — Present · Austin, TX, US
Leading integrated marketing strategy for a top tier product launches, representing some of the most significant innovation milestones for the company and aligned to double-digit BU growth objectives- Key role in driving the marketing vision for NI’s software portfolio- Leveraging marketing analytics and performance insights to guide business unit decision-making and optimize strategies against aggressive revenue growth goals- Scaling campaign engagement to record levels e.g, delivered the highest webinar registration and attendance in company history (as an early indicator of market demand driven and message resonance)

Education

Texas A&M International University
Bachelors of Business Administration, Marketing

Skills

Quantitative Research
Lead Generation
Solution Selling
Print Production
Spin Selling
Copywriting
Sem
New Business Development
Sales
Email Marketing
Event Based Marketing
Mobile Marketing
Professional Services
Brand Development
Graphic Design
Competitive Analysis
Qualitative Research
Social Media Marketing
Market Research
Business Strategy
Business Development
Digital Marketing
Marketing Strategy
Content Marketing
Marketing
SEO
Direct Marketing
Website Development
Marketing Communications

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