Abo Simpson

About Abo Simpson

Digital advertising professional with focus on account management, publisher relations, client service, design and ad production. 20+ years of experience in advertising ranging from mobile, video, online, social, and DIGA (dynamic in-game advertising). Additional emphasis on console and mobile gaming, with experience in both integrating ad products into games as well as creating brand campaigns fitting for a gaming environment.

Experience

1. Ad Ops Specialist

   Mobivity

   Jul 2025 — Present

   Managed end-to-end ad ops: campaign setup, creative implementation, trafficking, QA, and post-launch monitoring.* Identified and resolved underperformance and technical issues; escalated when needed.* Performed QA on creatives, trackers, and reports to ensure accuracy and compliance.* Ensured campaigns met brand, client, and technical requirements.* Set up tracking pre-launch and turned post-launch insights into actionable improvements.* Collaborated with Creative, Product, Account Management, and Engineering to meet goals.* Mentored team members, promoted performance standards, and improved documentation and tooling adoption.

Education

• Saint Petersburg State University

  Russian

• Universitat Pompeu Fabra

  Computer Animation

• Duke University

  Bachelor’s Degree, Fine Art, Russian

  1990 — 1994

Skills

• Business Development
• Online Marketing
• Digital Marketing
• Media Buying
• Sem
• Advertising
• French
• Start-Ups
• Creative Direction
• Content Strategy
• Marketing Strategy
• Strategic Partnerships
• Spanish
• Russian
• Mobile Devices
• Analytics
• Public Relations
• Monetization
• Web Analytics
• Online Gaming
• Digital Media
• Integrated Marketing
• New Media
• Video Games
• Social Media
• Mobile Marketing
• Sales
• Online Advertising
• Account Management
• Strategy
• Marketing
• Digital Strategy
• Rich Media
• Management
• Media Planning
• Mobile Advertising
• Social Media Marketing
• Facebook
• Ad Networks
• Brand Awareness