Amelia Boehning

About Amelia Boehning

With a Bachelor of Science in Consumer Behavior & Marketplace Studies from the University of Wisconsin-Madison, I\'ve seamlessly transitioned into the role of Associate Manager for Footwear Development at Reebok. My core competencies include project management, visual communication, and ensuring quality product development that aligns with our strategic vision.At Reebok, we\'ve engineered workable prototypes that not only meet market appeal and manufacturability standards but also reflect my dedication to innovation and excellence. Collaborating with Tier 1 partners and cross-functional teams, we\'ve met critical development milestones, contributing to a culture that values creativity, collaboration, and consumer-focused outcomes. Our team’s efforts have consistently resulted in high-quality, cost-efficient products that resonate with our youthful consumer base.

Experience

1. Made Domestic Footwear Product Developer

   New Balance

   Mar 2025 — Present · Boston, MA, US

   JOB MISSION:As a Product Developer on the Domestic Development team, I work daily with a cross-functional project team on development tasks and monitor associated deadlines for various Made In the USA footwear initiatives. I am responsible for maintaining open lines of communication with product engineering, engineering services, purchasing, planning, marketing, design, manufacturing, and development center. I generate spec sheets and tech packages that drive the creation of prototypes. In this position, I am continuously gaining an understanding of shoe construction, terminology, technical drawings, and manufacturing processes. I work directly with domestic and international suppliers to select, order, and track materials needed for prototyping and manufacturing trials. I evaluate prototypes and extreme samples for accuracy and quality standards. I develop an understanding of margins, FOB (free on board), and costing factors to help drive the business.MAJOR ACCOUNTABILITIES:• General Understanding of shoe construction, raw materials, and design for manufacturing concepts.• Accurate and on-time Spec writing.• Creating quality standards and signing go-by samples for manufacturing reference.• Review of tech drawings.• Timely and accurate creation of Tooling Requests, Work Travelers & Cost requests to direct Prototype builds• Distribution of prototypes and samples to appropriate parties/recipients and maintenance of Product display walls.• Travel to domestic raw material suppliers and New Balance MADE Manufacturing sites as needed.

Education

• University of Wisconsin-Madison

  Bachelor of Science, Consumer Behavior & Marketplace Studies

  2018 — 2022

• University of Wisconsin-Madison

  Certificate, Gender and Women's Studies

• University of Wisconsin-Madison

  Certificate, Entrepreneurship/Entrepreneurial Studies