Abel Garcia

Director of Digital Marketing @Resorts World Las Vegas

Las Vegas, NV, US

Lead the Resorts World Las Vegas Digital Marketing & Advertising team with the overall development of the brand and achieving company revenue goals· Oversee integrated marketing plans, targeted campaigns, drive consumer awareness and preference through activated channels to increase market share and awareness· Develop and maintain strong relationships with vendors, including DSPs and technology partners, and act as the main point of contact for all advertising-related inquiries· Oversee the execution of advertising campaigns, manage ad trafficking workload, develop and implement streamlined processes, monitor campaign performance, maximize ad inventory, and optimize campaigns to meet KPIs and maximize ROI· Collaborate with revenue management, hotel operations, and enterprise analytics teams to develop advertising strategies and solutions that align with company objectives· Work with channel management, revenue systems, and e-commerce teams to enhance resort offerings and improve the customer purchase experience across the company website and booking engine · Oversee the development and maintenance of the company\'s website, focusing on user experience, design, and interactive experience strategy to support business initiatives· Manage budgets and expenses related to media contracts and marketing technology tools, and collaborate with internal finance teams to ensure accurate forecasting and reporting needs are met· Critically evaluate current processes, and overhaul them where necessary to drive efficiencies and improve team performance

California State University, Northridge

Bachelor of Science (B.S.), Business Marketing