Andrew Blackburn

About Andrew Blackburn

I’m a seasoned writer, an expert question-asker, and a human who cares deeply about doing good for other humans.I’ve spent my entire career helping impact-driven people and brands communicate authentically with the audience they want to reach. Books, articles, blog posts, email, social media—however they want to show up, I’m there to help them do it. I’ve had the privilege of serving clients across generations and industries, from coaches to consultants, non-profits to corporations, sales professionals to mission-minded youth leaders. I\'ve been writing for Hallmark Cards since 2010, and in 2019 I became one of the youngest Master Writers in the history of the company. Yes, I write the cards. But I also write books, songs, scripts, packaging copy, blog posts, and jokes. I develop creative strategy, build connections between teams, create internal communication, lead brainstorms, edit book manuscripts, and work with brands like Disney, Marvel, Star Wars, Warner Bros, and more. I collaborate with writers, editors, designers, illustrators, musicians, and engineers. And that\'s just my typical Monday.(See? Told you I write jokes.)In addition to my work at Hallmark, I\'m a ghostwriter. I write books, articles, and more, and the things I enjoy most—writing, asking great questions, and helping people communicate with authenticity—have made ghostwriting some of the most rewarding work I’ve ever done. I\'m passionate about helping authors meet their goals and realize their dreams, and I love helping a book’s audience hear exactly the message they need.Bottom line: I believe words matter. And making a difference in people\'s lives through writing is one of the most fulfilling things I can imagine. Questions? I\'d love to hear from you. Check out my website at or email me directly at a••••••••@gmail.com.

Experience

1. Master Writer

   Hallmark Cards

   Dec 2019 — Present · Kansas City, MO, US

   Write distinctive copy for wide range of social expression product, including greeting cards, books, gifts, audio scripts, cartoons, music, and packaging-Provide writing leadership in Hallmark\'s Writing Studio as Master Writer, highest level achievable for a Hallmark writer-Develop creative strategy for greeting cards, books, and gift product-Identify and incorporate trends and consumer insights to writing on a full range of Hallmark product-Create content for Hallmark\'s digital outlets, including multiple corporate social media pages and blogs-Compose writing for a variety of target audiences across age ranges, ethnicities, and backgrounds-Write in various tones, ranging from funny to serious-Partner with licensors, including Disney and Warner Bros, to write copy that remains true to their brand and characters for Hallmark product-Balance multiple assignments regularly while maintaining organization, efficiency, and accountability for results-Collaborate with a wide range of creative partners, including illustrators, designers, engineers, and musicians-Search for and implement ways to improve efficiencies in our team\'s work processes-Train and mentor new writers and interns-Writer of hundreds of cards and 20+ books that have been published to date, and contributor to 8 of Hallmark\'s digital outlets

Education

• Kansas State University

  Bachelor or Arts, English—Creative Writing, Minor in Mass Communications

  2006 — 2010

Skills

• News Writing
• Editing
• Collaboration
• Social Media
• Marketing Communications
• Writing
• Copy Editing
• Content Development
• Blogging
• Copywriting
• Technical Writing
• Creative Writing
• Content Strategy