Abji George

About Abji George

With over a decade of experience, I specialize in data-driven decision-making, lead generation, and email management as the Lead, Digital Marketing at Blenheim Chalcot India. My work involves executing multi-touch ABM campaigns, Lead Gen, GTM and optimizing nurture journeys, which have driven notable improvements in lead engagement, conversion velocity, and CRM data integrity. My toolkit includes:Marketo | HubSpot | Beehiiv | Eloqua | Salesforce | Microsoft Dynamics | Demandbase | Zapier | Power AutomateWhat drives me?Strategic thinking, seamless execution, solving the \"unsolvable\", and helping teams feel empowered with the tools they use.Some wins I’m proud of:Reduced newsletter creation time by 90% using automation and API-driven personalizationIncreased lead quality and conversions with advanced nurture flows and scoring modelsBuilt and executed 1:1, 1:few, and 1:many ABM strategies across 250+ accountsHelped teams align on marketing strategy by building SOPs, templates, and training frameworksI\'m always open to connecting with like-minded professionals, sharing ideas, and growing in this ever-evolving marketing world.

Experience

1. Senior Specialist - Digital Marketing

   Accelya

   Mar 2026 — Present

   Drive pipeline growth through solution-led digital campaigns and Account-Based Marketing (ABM) targeting strategic enterprise accounts. • Engage CXO and buying-group stakeholders through personalized multi-channel programs to expand influence in target accounts. • Enable priority deal acceleration by aligning marketing automation, intent data, and sales outreach. • Provide account engagement insights and pipeline intelligence to GTM teams to optimize campaign performance and revenue impact.

Education

• SCMLD,Pune

  Master of Business Administration (M.B.A.), Marketing

  2011 — 2013

Skills

• Sfdc
• Sales Management
• Negotiation
• Marketing Management
• Email Marketing
• Management
• Revenue Analysis
• Aprimo
• Campaign Management
• Campaign Performance Analysis
• Social Media
• Sales
• Hospitality Management
• Hotels
• Social Media Marketing
• Marketo
• Marketing Automation
• Hotel Management
• Html
• Customer Service
• Hospitality Industry
• Team Management
• Automotive Marketing
• Marketing
• Public Relations
• Crm