Abitha Gurumoorthi
Digital Marketing Executive | Performance Marketer | Meta Ads, Google Ads & LinkedIn Ads Specialist
- Role
- Digital Marketing Executive at Digital Grow Path
- Location
- Thanjavur, TN, IN
- LinkedIn followers
- 500 followers
About Abitha Gurumoorthi
I am a Digital Marketing Executive and Performance Marketer with strong experience in SEO, paid advertising, and data-driven marketing strategies. I have hands-on knowledge in Search Engine Optimization (SEO), Social Media Optimization and analysis, Google Search Console, and Google Analytics (GA4) to track, analyze, and improve website and campaign performance. I work extensively with Meta Ads, Google Ads, and LinkedIn Ads to drive lead generation, conversions, and brand visibility. Along with marketing, I have experience in WordPress website development and management, content creation, and landing page optimization, ensuring websites are both user-friendly and search-engine optimized. I focus on performance, continuous optimization, and aligning digital efforts with business goals to deliver measurable growth.
Experience
Digital Marketing Executive
Feb 2025 — Present
As a Digital Marketing Executive at Digital Gigs Pro, I contributed to developing and optimizing digital strategies that strengthened brand visibility and online engagement. My role involved:Managing social media campaigns across Meta platforms using Meta Business Suite to enhance audience engagement and reach.Conducting keyword research and implementing on-page SEO strategies to boost search engine rankings and website traffic.Creating visually consistent marketing content and graphics using Canva aligned with brand identity.Supporting website development through WordPress customization, performance optimization, and responsive design improvements.Monitoring analytics via Google Analytics and Search Console to identify performance insights and improvement areas.This experience enhanced my skills in digital marketing, SEO, and web management, while strengthening my ability to deliver measurable marketing results through data-driven strategies.
Education
Bon Secours College for Women, Vilar Bypass Road, Thanjavur - 613 006.
Bachelor's degree, Information Technology
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