Abismrita Barooah

About Abismrita Barooah

I am a strategic engineering leader with extensive experience building mission-critical systems and the high-performance teams. Most recently at AWS, I have focused on innovating products that serve the entire global Sales and Marketing organization—notably delivering GenAI solutions like auto-generated metadata to drive seller efficiency. Currently, I am leading an AI-forward transformation that completely reimagines the software development lifecycle.I operate as a single-threaded technical leader, bridging the gap between Software and Data Engineering to own the full product, program, and engineering stack. Whether managing systems with availability and sensitive data at American Airlines or scaling global products at AWS, I am defined by a relentless bias for action and deliver goals with highest standards.What I bring to an organization:• AI-Forward Strategy: Shifting engineering cultures to adopt GenAI, transforming how code is developed and products are delivered.• High-Scale Reliability: Deep roots in Enterprise Architecture and DBA roles, with a history of managing mission-critical systems and secure customer profiles.• Global People Leadership: A passion for hiring exceptional talent and fostering a culture of collaboration and innovation across multiple geographies.I thrive on pushing technical boundaries and building empowered teams that deliver measurable business impact. Let’s connect to discuss the future of AI-driven engineering and high-scale system architecture.

Experience

1. Software Development Manager

   Amazon Web Services (AWS)

   Aug 2022 — Present · Dallas, TX, US

   Directed the strategy and engineering for a portfolio of 7 technology products (CMS, Content Delivery, Training & Evaluation) serving AWS Go-To-Market professionals globally.• Led a cross-functional engineering organization focused on GenAI innovation, system consolidation, and measurable field productivity gains.• Spearheaded development of GenAI features (automated metadata generation) via Amazon Bedrock. Saved 45 minutes per content asset, improved content accuracy by 90%, and delivered 13,200+ hours saved.• Implemented automated governance and review processes via Amazon Bedrock that archived outdated assets and remediated improperly tagged items and missing descriptions.• Consolidated three legacy CMS systems into Hyland\'s Nuxeo, creating unified platform serving active users with repeat monthly users.• Optimized content availability from 72 hours to real-time; increased content discoverability and usage by 25%; enabled 15.7M internal content views and new content items in 2025.• Implemented secure integration between Highspot and Salesforce, embedding context-aware sales plays and AI-powered content recommendations directly into CRM workflow. Increased seller productivity by 70%.• Launched unified learning by consolidating 9k training artifacts and learning paths, and 38k+ Highspot assets.• Integrated with Amazon QuickSuite, an agentic AI-powered digital workspace, accelerating industry research to improve customer engagement. Achieved uses within 60 days of launch with projected hours saved.• Architected centralized Data Lake standardizing data collection across all products, eliminating silos and enabling unified analytics previously unavailable to leadership. Enabled tracking of users with 7.6M document views.• Collaborated with Salesforce, Hyland, and Highspot to harden security postures & influence product roadmap.

Education

• Jorhat Engineering College P.O. Jorhat-785007

  Bachelor's degree, Computer Science