Abi Roach
Cvo @Jane Dope
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WORK HISTORY
Cvo @Jane Dope
Toronto, ON, CA
As Chief Visionary Officer (CVO) of Jane Dope, I lead a brand dedicated to empowering women through cannabis-inspired fashion, beauty, and wellness. My role focuses on building a holistic lifestyle brand that resonates with today’s modern woman. With 30 years in the cannabis industry, from founding HOTBOX to leading merchandising at the Ontario Cannabis Store (OCS), I bring deep expertise in branding, product development, and market strategy.At Jane Dope, I drive our vision and ensure that every product reflects our commitment to quality, empowerment, and authenticity. I lead our product development process from ideation to market, designing collections that are unique and tailored to the lifestyle of our demographic.I also focus on strategic partnerships, sustainability, and community-building. Through collaborations with thought leaders and brands, I expand Jane Dope’s reach, while ensuring our practices align with regulatory and environmental standards. At Jane Dope, we’re not just selling products; we’re creating a community and inspiring women to embrace their full potential.My goal is to establish Jane Dope as a leading lifestyle brand, blending cannabis with fashion and beauty to empower women everywhere.
EDUCATION
George Brown Polytechnic
Prepress/Desktop Publishing and Digital Imaging Design
Toronto school of Arts
Fine art, fine art; art history
University of Toronto - Rotman School of Management
MBA essentials
London Business School
Brand Management: Aligning Business, Brand and Behaviour
TREBAS
Music Management
JVS
Business management
SKILLS
ABOUT ABI ROACH
Abi Roach | Brand Builder | Digital Product & Marketing Strategist | E-Commerce Lead | CX & Merchandising ExpertI’m a born merchant & builder at heart. of brands, products, and communities. With 25+ years of experience across retail, lifestyle, wellness, and digital tech, I’ve helped launch and scale disruptive companies at every stage, from retail startups to government marketplaces.Over the years, I’ve built iconic DTC brands, designed Shopify experiences from the ground up, led digital marketing strategies, and managed full-cycle product launches. At the Ontario Cannabis Store (OCS), I oversaw major merchandising and product initiatives, including Farmgate, Flow-Through, and the Budtender Sessions platform, blending education, CX, and commerce to reach a national audience.I now lead Jane Dope, a lifestyle and wellness brand where I manage everything from product strategy and merchandising to creative direction, CX, and digital growth. As well as operating Higher Being Collective, a non profit focused on supporting women with entrepreneurial education. I also advise founders and businesses on go-to-market strategy, customer experience, and operational scale.Whether it’s launching a product, optimizing a PDP, or building high-performing customer success systems, I thrive at the intersection of innovation, execution, and brand storytelling. Always open to collaborating with visionary teams building meaningful products.Let’s connect.
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