Abiola Owolewa

About Abiola Owolewa

With 10 years of product management experience, I am a customer-focused and data-driven product leader who is passionate about creating impactful and delightful products. I have a proven track record of launching and growing successful 0-1 consumer and B2B software products at scale in the e-commerce and SaaS spaces, leveraging cross-functional partnerships, product-led growth, user research, and quantitative and qualitative data analysis.As an accomplished leader, I have not only excelled as an individual contributor but have also led high-performing teams of product managers. In my current role at HubSpot I lead the product growth strategy for maximizing adoption & activation of the Help Desk product in Service Hub.At Shopify, I led the growth strategy for our European and Japanese merchants, enabling them to start, run, and grow their online businesses. I also have extensive experience in pricing and product strategy and execution, having led teams that delivered innovative solutions for CarMax and Wayfair. These solutions include a seamless test drive experience, a B2B car buying product (MaxOffer), a machine learning - based pricing competition product, and a product addition web app that grew to become the most used application on the Wayfair Supplier portal, responsible for facilitating the addition of millions of new products and revenue each year to Wayfair.com and its sister sites. I am always eager to learn, experiment, and solve complex problems that create value for our customers and our company.My Expertise Includes: Product Strategy Product-led Growth & Funnel Optimization Product Roadmapping Product Development A/B Testing Competitive Analysis & Benchmarking Product Discovery Customer Journey Mapping Prioritization & Backlog Management Product Performance Monitoring Product Launch & Go-to-Market Strategy Stakeholder Management Agile Methodology

Experience

1. Product

   HubSpot

   Oct 2024 — Present

   Leading two product teams with distinct mandates:1. Maximizing Service Hub activation and time-to-value through AI driven, product-led growth (PLG) strategies2. Powering personalized customer support in Service Hub by giving agents a unified, AI-powered 360-degree view of customer context

Education

• Emory University

  Bachelor of Arts (B.A.), Economics

Skills

• Ehr
• Healthcare Information Technology
• Microsoft Sql Server
• Project Management
• Troubleshooting
• Data Analysis
• Meditech
• Powerpoint
• Microsoft Office
• Microsoft Excel