Abi Nelson

WORK HISTORY

EDUCATION

SKILLS

ABOUT ABI NELSON

Workshops and problem framing• Digital strategy/MVP prototypes• Customer journeys• UX optimisations• Digital brand identityI help companies test ideas fast through prototypes. Feedback > endless debates. I\'m unafraid to get stuck in and learn by doing.[UX strategy and design • UI • Brand development • Prototyping and testing]My passion is to help conscious companies and kind people reframe their thinking through workshops and design exercises. Focussing on problems—not just solutions.I have a blend of critical thinking and pixel-perfect design skills alongside a brand and art direction background, meaning I can facilitate unconventional ideas whilst also strongly turning insights and data into tangible, testable, and pitch-able prototypes and brands.Whether it\'s a small digital brand identity project or full end-to-end discovery to, I try to bring creative yet structured approaches to every project, and always encourage multi-discipline collaboration.I really think thoughtful digital creates change, when we consider the why, and the people behind the data. Also considering that people sometimes aren\'t always that logical.I\'m an end-to-end digital experience designer, from \"I have this idea but I\'m not sure it\'s quite right, can you find out more?\" to \"I need a brand to bring it to life now!\" to \"Great, this prototype is good but can we make it so the engineering team know exactly what they\'re building to spec?\"But where I do my best work is the first 2 steps, the bringing to life an unknown or complex problem, creating something tangible that can be refined. I love getting stuck in and figuring out a blank sheet of paper with other stakeholders, departments, users, customers.My absolute favourite is creating MVP prototypes and branding that help prove and find product-market fit, understand audiences and needs, and set a clear direction to help deliver commercial value and solve real world problems that actually matter.