Abinash Srichandan

About Abinash Srichandan

Accomplished Digital Marketing professional having close to 3 years working experience with Amazon DSP and Amazon Marketing services. Experience in working with NA, EMEA, APAC clients.

Experience

1. Ads Account Manager

   Amazon

   Feb 2025 — Present · Bengaluru, IN

   Building solid relationships with advertisers, displaying a dedication to delivering first-class service and advertising solutions- Flawlessly executing end-to-end campaigns, liaising with advertisers to align to advertiser priorities- Effectively spending for defined cadence (week / month/ quarter / sale event)- Analyzing campaign performance against key metrics to identify, recommend, and implement optimizations to increase efficiency, drive high renewal rate and meet advertisers KPIs- Keeping regular track of defect metrics (like high ACoS) and ensure a timely nudge to advertiser for course-correction- Monitoring and communicating campaign progress to the advertiser through regular, in-depth activity reports and insights, using this knowledge as a basis for future campaigns- Tracking & Owning the Ad Revenue goals for the set of advertisers being managed and deploing different ad-product strategies to exceed goals/cover for gap to goal in case needed- Leveraging our suite of rich data, targeting and product channels to collaborate with the other teams in the development of tailored solutions that meet clients’ goals- Discussing monthly and quarterly performance reviews with advertisers- Driving operational excellence to ensure SLA adherence and client satisfaction

Education

• Centurion University of Technology and Management

  BTech - Bachelor of Technology

  2012 — 2016

• COLLEGE OF IT AND MANAGEMENT EDUCATION

  Master of Business Administration

  2016 — 2018