Abinash G.

About Abinash G.

At Ashok Leyland, leading the charge in media relations and social media strategies is not just a role but a passion. With a proven track record in marketing campaigns and communications, my focus has been on strengthening brand presence and forging lasting relationships with influencers and media circles.The strategies and campaigns developed within my tenure have been instrumental in crafting \'larger than life\' stories and product testimonials that enhance brand visibility. With a commitment to measurable outcomes, I have established robust systems for analysis to inform decisions, ensuring that our marketing efforts align with industry standards and resonate with our stakeholders.

Experience

1. General Manager

   Ashok Leyland

   Jul 2021 — Present · Chennai, IN

   Strategize, plan, and execute complete media relations and social media activities. Working with PR agency and reaching out to media community to identify or create opportunities to position brand.Establishing and maintaining strong and deep relationships with media community including influencers, media circle who are strong supporters of company and can be reached at any time.Strong acumen to repurpose content to increase ‘larger than life’ stories on company. Conceptualized & made product testimonial videos.Measurement system to analysis and take informed decisions to enhance / maintain visibility including industry and peers, regulatory environment, govt. bodies and trade / industry bodies.Developing a strong communication narrative and communication assets (messaging house, topic-based articles, other authored articles, quotes, boiler plates etc.)Organized press conferences and interviews of top management. Responding to requests for information release or press conference from the media. Conduct press activities – tours, interviews, meetings, conferences etc. Writing press releases and other media communications for product.Studying the organization\'s objectives, promotional policies, and needs to build public relations strategies that influence public opinion and promote products, ideas, and services. Identifying and coaching spokespersons for effective public speaking and media engagement.Strategic Support to marketing communications, Branding, Digital & Internal Communications Team.Leading CSR, Planning & execution of CSR activities. Managing industry body engagement. Collateral development & branding: brochure, website content, internal branding & merchandising.Employee engagement. Awarded for employee engagement campaigns. Conceptualized and organized several corporate interviews and coverages in national as well as international news channels like ABC News Australia, Zee News, ET Now, CNBC TV 18, Aaj Tak, India Today etc.

Education

• Buxi Jagabandhu Bidyadhar Autonomous College

  Council of Higher Secondary Education, Odisha, Art/Art Studies, General

  1997 — 1999

• DAV Public School, Unit 8, Bhubaneswar

  Secondary School Certificate, CBSE

  1989 — 1997

• Dublin Metropolitan University

  MBA, Marketing

  2002 — 2004

• Utkal University

  Bachelor of Arts - BA, Sociology

  1999 — 2002