Abilash Jai Baskaren
Digital Marketing Automation Professional @BT Group
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WORK HISTORY
Digital Marketing Automation Professional @BT Group
Birmingham, GB
The DMO team redefines B2B digital marketing by leveraging automation technology and a data-driven approach, to deliver hyper-personalisation and build genuine connections with our audience that drive customer trust and growth. My responsibilities include • Own one-off campaigns supporting product launches, tariff refreshes, pricing changes, seasonal activities, and newsletters.• Monitor automated journeys daily, promptly addressing any issues to ensure seamless operations. • Collaborate with Digital Marketing Campaign team to analyse campaign performance data, derive actionable insights, and drive continuous improvements. • Manage various tasks including campaign volume forecasting, Workflow Quality Assurance, Campaign deliverability reporting. • Provide expert guidance on marketing automation platform such as Marketo, data analysis, and creative design to shift the business towards integrated digital campaigns.
EDUCATION
Velammal Engineering College
Bachelor's degree, Production Engineering
University of Warwick - Warwick Business School
Master's degree, Business
ABOUT ABILASH JAI BASKAREN
As a Digital Marketing Automation Professional at British Telecom, I craft the technical components of customer marketing initiatives for SMB Segment. My role involves extracting relevant customer data, ensuring compliant delivery to pertinent teams and systems, constructing end-to-end workflows in marketing automation platform such as Marketo Engage, and overseeing the deployment of digital communications such as emails and SMS across Customer Value Management squads. I support telemarketing and direct mail campaigns, providing subject matter expertise to enhance campaign segmentation, data utilization, and technology optimization for improved relevancy, personalization, and creative output.My overall journey has been armed with a strong foundation in Marketing. I pursued advanced studies, culminating in a Master\'s in Business from Warwick Business School. Transitioning into the industry, I have amassed a wealth of experience that spans various facets of marketing. I have experience in areas such as market research, campaign metrics, consumer insights, and digital marketing strategies. Through this journey, I have worked with an esteemed organization Tata Consultancy Services, where I honed my abilities to develop and implement effective marketing strategies that resonate with diverse target audiences.In my six years of experience, I have harnessed the power of research-driven strategies to yield tangible outcomes and leverage my insights to enhance brand visibility, consumer engagement, and market positioning. My extensive background in strategy equips me to navigate the complexities of modern marketing landscapes, where agility and adaptability are paramount.I possess a keen acumen for data analysis, copywriting, project management, communication, commercial awareness, creative thinking, networking and relationship building, analytics tools, SEO and SEM, social media management, problem-solving, adaptability, leadership which, combined with my unwavering dedication, empowers me to generate comprehensive solutions that drive business growth. Whether crafting compelling narratives, conducting in-depth market analyses, or devising strategic initiatives, I bring a holistic approach that ensures every facet of a project is meticulously attended to.I stay abreast of emerging trends, disruptive technologies, and shifts that influence consumer behaviour and market dynamics. I aspire to foster meaningful connections and collaborate with visionary individuals who share my passion for driving positive change within the marketing sphere.
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