Abigail Wren
Senior Director, Strategic Events @Dayforce
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WORK HISTORY
Senior Director, Strategic Events @Dayforce
Toronto, ON, CA
Executive owner of global strategic events portfolio, delivering high-impact internal, customer, and prospect events supporting revenue growth, executive visibility, and brand reputationLead and mentor a team of senior managers and specialists across strategy, production, content, and operationsPartner directly with executive leadership and senior stakeholders to design events requiring advanced financial oversight, risk mitigation, and crisis managementOwn full lifecycle event governance including strategy, budgeting, vendor negotiation, execution, and post-event performance analysisEnsure consistent global brand execution through close alignment with corporate brand, messaging, and content teams
EDUCATION
University of Leeds
BSc, Management & Mathematics
SKILLS
ABOUT ABIGAIL WREN
Senior leader in global strategic events, executive engagement, and revenue-driven experiences, with 20+ years delivering high-stakes, C-suite and CEO-level programs across North America, Europe, and global markets.I specialize in designing and executing complex, high-visibility events that directly support revenue growth, brand positioning, and executive stakeholder objectives. Known for calm leadership in high-pressure environments, I bring strong financial acumen, rigorous governance, and a highly collaborative approach with executive teams, Sales, Marketing, Product, and Operations.Core strengths include:• CEO & C-suite event strategy and delivery• Global event governance, risk management, and crisis response• Budget ownership, P&L accountability, and vendor negotiation• Executive stakeholder management and board-level communications• Building and leading high-performing, multi-disciplinary teamsSelected achievements:• Launched and scaled a revenue-generating event model, growing departmental revenue from $28K to $227K in year one, with 75%+ year-over-year growth thereafter• Implemented global standards and best practices to improve event quality, brand consistency, and executive experience• Streamlined product offerings and renegotiated vendor contracts to consistently exceed financial and performance targets• Partnered closely with Sales leadership to refine client-facing value propositions and elevate executive-level engagementI am passionate about delivering events that are not only flawless in execution, but strategically aligned to business outcomes, leadership visibility, and organizational reputation.
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