Abigail Wise
Award-winning editorial leader with 15+ years scaling digital audiences and building high-performing teams for national media brands
- Role
- Brand Director at Outside
- Location
- Santa Fe, NM, US
- LinkedIn followers
- 500 followers
About Abigail Wise
Currently Brand Director at Outside, where I lead editorial operations and strategy across print and digital platforms. Since stepping into expanded leadership, I\'ve driven significant growth in engagement and pageviews while scaling video production and team capacity—all while maintaining Outside\'s reputation for award-winning investigative journalism (Lowell Thomas Awards, ASME nominations, Best American anthologies).I specialize in building editorial teams that balance journalistic excellence with aggressive growth. My career spans legacy publishers and digital-native brands, with expertise in audience development, SEO strategy, revenue-generating content partnerships, and P&L management across multi-million dollar editorial operations.Beyond Outside, I\'m the founder of Sticks & Stones, a newsletter exploring women and the outdoors, and co-founded Adventures in Wikipedia to address gender gaps in outdoor industry representation. Our editathons were featured in O, The Oprah Magazine, Outside, and by the Outdoor Industry Association.I\'ve contributed to Travel + Leisure, Runner\'s World, Condé Nast Traveler, Time, Reader\'s Digest, Popular Science, and Romper, and I speak regularly at events like SXSW, Outdoor Retailer, and the New York Travel Festival.What I bring to editorial leadership roles: Strategic vision that drives both audience growth and editorial integrity • Team building and mentorship • Revenue generation through content and partnerships • Digital transformation expertise • Data-driven decision making grounded in journalistic principles.
Experience
Brand Director
Feb 2025 — Present
Oversees the editorial efforts of Outside Online and Outside Magazine-Manages hiring, budgets, KPIs, freelancer oversight, and overall leadership of the team-Assigns and edits stories for Outside magazine and Outside Online, ranging from columns, op-eds, essays, and features to news, packages, and more-Collaborates on partnership opportunities, such as relationships with Apple News, The New York Times, and various social media platforms
Education
Northwestern University
Master of Science (MS), Journalism
2013
Loyola University Chicago
Bachelor's degree, Journalism, Dance
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.