Abigail Thornton

Marketing Specialist @Acheron Psychiatry

New York, NY, US

At Acheron Psychiatry, I lead our digital presence, branding, and outreach efforts to ensure our mission of innovative mental health care reaches the right audience- Social Media Management – I create and manage content for our Instagram, Facebook, TikTok, and LinkedIn, crafting engaging posts, filming and editing reels, and fostering community engagement- Email Marketing & Outreach – I write email newsletters that keep our patients informed and build connections through strategic partnerships with complementary businesses- Branding & Design – From informational sheets to social media graphics and in-office materials, I ensure our visual identity aligns with Acheron’s mission and values- Website & ZocDoc Management – I oversee our website and ZocDoc profiles, ensuring they are visually appealing, up-to-date, and grammatically polished- Podcast Development & Production – I spearheaded the branding and episode ideation for our upcoming podcast, Highminded, and will be recording, editing, producing, and distributing each episode.Through a mix of creative storytelling, strategic marketing, and brand development, I help Acheron Psychiatry expand its impact and connect with a wider audience.