Abigail Staples
- Role
- Marketing Lead at Meta
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Abigail Staples
I\'m passionate about building break-through brands! My long term goal is to lead consumer…
Experience
Marketing Lead
Jun 2021 — Present
Lead the Ray-Ban Stories launch campaign including the production of a launch video\\\\n* Authored the annual marketing plan including setting the brand strategy, advising on resources allocation, and setting brand goals\\\\n* Lead the development of seasonal campaigns including insights/ measurement, messaging hierarchy, media investment, channel planning, and collaborating on social/ creator plans.
Skills
- Media & Entertainment
- Marketing Strategy
- Public Relations
- Entertainment Management
- Advertising
- Event Management
- Logistics
- Brand Architecture
- Sponsorship
- Digital Entertainment
- Entertainment
- Interactive Entertainment
- Branded Content
- Organizational Leadership
- Brand Strategy
- Writing
- Media Planning
- Creative Direction
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