Abigail Isham Slauter

About Abigail Isham Slauter

I’m a marketing and content strategist with a strong foundation in copywriting and storytelling, focused on building campaigns that perform and convert attention into action.Today, I lead multi-channel marketing efforts across email, SMS, social, and owned media, building lifecycle programs that support product launches, brand growth, and long-term engagement.In addition to strategy, I’m still very hands-on. I write and edit copy, develop blogs and long-form content, produce short-form video and visual content, plan content calendars, manage campaigns, support launches, and collaborate closely with creative, operations, and leadership teams to make sure execution aligns with the bigger picture. I’ve also led communications, PR, and community-focused initiatives to support brand visibility and engagement.I tend to operate at the intersection of marketing and systems. I manage websites, work within platforms like Shopify, WooCommerce, and Klaviyo, and spend a lot of time configuring workflows, integrations, and back-end logic. I’m not a developer by title, but I’m often not far off in practice.A lot of my work happens in environments that aren’t perfectly built. I’m used to connecting tools, cleaning up messy data, mapping workflows, and figuring out what’s truly driving performance.I’ve worked across retail, SaaS, automotive, nonprofit, and professional services, and I love bringing that experience to brands I genuinely connect with.Outside of work, I’m a longtime runner and active in the local running community, and I’m especially interested in eventually working more closely in the fitness and events space.If you’re building something great or looking to improve how your marketing performs, I’m always open to connecting.

Experience

1. Communications Chair

   Aaf Orlando

   Jun 2025 — Present · Orlando, FL, US

   As Communications Chair for AAF Orlando, I lead all aspects of the organization’s external communications from strategy to execution. I manage a volunteer team and work closely with fellow board members to keep our creative community informed and engaged through email, social media, and our website.Key Contributions-Developed and implemented a unified content strategy across email, social, and web-Increased engagement across social media platforms and improved email open rates and deliverability-Wrote and designed monthly newsletters, promotional emails, and digital flyers using Mailchimp-Provided graphic design support for social media, digital marketing, and board communications-Maintained and updated the AAF-Orlando WordPress site, including homepage content, event listings, and sponsor/member logo displays-Built new web pages and performed ongoing maintenance to existing site-Supported communications for key events including the ADDYs, Caffeinated Creatives, and Agency Apéritif-Supported media outreach and increased visibility for AAF Orlando within the local business and creative communities-Ensured brand consistency across all touchpoints, from social posts to press materials-Translated programming and initiatives into engaging digital content in collaboration with the board

Education

• University of Central Florida

  Bachelor of Arts - BA, Communication and Conflict

• Rollins College

  Philosophy

  1999 — 2003

• Valencia College

  Associate of Arts - AA, General Studies

• Brooks Institute of Photography

  Still Photography